KOL & Influencer Marketing Specialist — Gaming

Rivrs; Denpasar; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

RIVRS in Bali is seeking a KOL & Influencer Marketing Specialist to help grow our international network of gaming creators. You will identify, reach out to, and nurture creator partnerships across YouTube, TikTok, Twitch, and other platforms.

Collaborate with game, marketing, and publishing teams, manage campaigns from outreach to publication, and track performance metrics to optimise ROI.

Qualifications

• 1–4 years of experience in influencer marketing or related field.
• Excellent English communication, written and spoken.
• Interest in gaming and online communities; knowledge of Minecraft creator ecosystem is a plus.

Responsibilities

• Research and identify relevant gaming creators across YouTube, TikTok, Twitch and other platforms.
• Proactively reach out to creators, managers and talent agencies.
• Evaluate creators based on their audience, content, engagement and potential fit with our games.
• Build and maintain long‑term relationships with creators and their teams.
• Negotiate sponsorships, integrations and other creator partnership deals.
• Manage collaborations from first contact through publication.
• Coordinate with our internal game, marketing and publishing teams.
• Track campaign performance including views, CPM, player acquisition, conversions and ROI.
• Build and maintain our internal creator database.
• Continuously identify new creators, agencies and partnership opportunities across international markets.

Skills

Influencer marketing

KOL management

Creator partnerships

Talent management

English communication

Gaming and online communities

YouTube/TikTok/Twitch knowledge

Job description

About RIVRS

RIVRS is a game studio specializing in creating, publishing, and operating gaming experiences, primarily across Minecraft and Roblox.

With teams across Europe and Asia, we build our own games and servers while partnering with creators, studios, and gaming communities around the world.

KOL & Influencer Marketing Specialist

We are now looking for a KOL & Influencer Marketing Specialist to join our team in Bali and help us grow our international network of gaming creators.

Your Mission

Your goal is simple: find the right creators for our games, connect with them, and turn those relationships into successful partnerships.

You will work with gaming creators across the US, Europe, and other international markets, with a strong focus on YouTube.

What You’ll Do

• Research and identify relevant gaming creators across YouTube, TikTok, Twitch and other platforms
• Proactively reach out to creators, managers and talent agencies
• Evaluate creators based on their audience, content, engagement and potential fit with our games
• Build and maintain long‑term relationships with creators and their teams
• Negotiate sponsorships, integrations and other creator partnership deals
• Manage collaborations from first contact through publication
• Coordinate with our internal game, marketing and publishing teams
• Track campaign performance including views, CPM, player acquisition, conversions and ROI
• Build and maintain our internal creator database
• Continuously identify new creators, agencies and partnership opportunities across international markets

What We’re Looking For

• 1–4 years of experience in influencer marketing, KOL management, creator partnerships, talent management or a related field
• Strong understanding of the creator and influencer ecosystem
• Excellent English communication skills, both written and spoken
• Comfortable with cold outreach, calls, follow‑ups and negotiations
• A proactive and resourceful mindset, you enjoy finding opportunities rather than waiting for them
• Strong interest in gaming and online communities
• Knowledge of Minecraft and its creator ecosystem is a strong plus
• Good understanding of YouTube, TikTok and Twitch
• Comfortable working with performance metrics such as views, CPM, conversions and ROI
• Organized and able to manage multiple creator conversations and campaigns simultaneously
• Able to work independently and take ownership of your projects

Why Join RIVRS?

• Work on‑site with our team in Bali
• Work directly within the gaming and creator ecosystem
• Build partnerships with creators around the world
• Take ownership of creator acquisition for multiple gaming projects
• Work closely with the founders and our international teams
• Join a fast-growing gaming company with ambitious international projects

If you’re constantly discovering new creators, understand what makes content perform, and love the gaming ecosystem, we’d love to hear from you.