KOL & Community Specialist

MIFX; Jakarta Pusat; On-site; IDR 111,600,000 - 200,880,000; Full time

Job summary

MIFX is seeking a seasoned KOL Partnerships Specialist to drive influencer campaigns and build strategic relationships with finance creators in Indonesia. You will manage cross-functional collaboration, ensure regulatory alignment, and optimize initiatives to expand the brand's reach.

Ideal candidates bring 2–3 years of relevant experience, a finance/fintech network, and solid knowledge of analytics tools to measure impact and ROI.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, or related field.
• 2–3 years in KOL/partnership roles with proven campaign management.
• Understanding of social media analytics, influencer marketing, and regulatory considerations.

Responsibilities

• Develop expertise in KOL and finance-influencer marketing to grow MIFX's presence in trading communities.
• Build and maintain relationships with KOLs and finance influencers and their communities.
• Plan, execute, and evaluate campaigns aligning with brand voice and regulatory requirements.
• Monitor performance, extract insights, and optimize campaigns based on KPIs and trends.
• Collaborate with Marketing Strategy, Social Media, Creative, Video Production, and external partners.
• Manage partnership quality, compliance, and reputational risk for the brand.
• Stay informed on industry trends and creator opportunities to refine strategy.

Skills

KOL marketing partnership

Influencer outreach

Campaign planning

Campaign analysis

Cross-functional collaboration

Brand risk management

Education

Bachelor's degree in Marketing/Management/Related

Tools

Google Analytics

Facebook Insights

Twitter Analytics

SEO basics

Job description

MIFX is a pioneer trading platform in Indonesia that is backed by a 25 years old market leader in the industry, Monex Investindo Futures. We are a futures broker facilitating forex, commodities, and index trading that is fully regulated and complies with BAPPEBTI regulations.

MIFX focuses on making the trading process #SemudahItu by prioritizing easy access, trading education, and providing the lowest prices to start trading where traders can buy 0.01 micro lots from our platform.

Led by a solid marketing-technology team that leverages lean analytics and agile product development with a vision of creating the most seamless trading experience for the millennial generation through the MIFX platform, we are proud to continuously growing our volumes by improving our customer experience and people's experience for sure to grow with us.

We are looking for more talents to create a positive impact.

#SemudahItu join us and be part of Indonesia's next largest fintech company!

Are you ready to be a part of MIFX for the upcoming "big wave"?

What you will do:

• Develop deep expertise in KOL and finance-influencer marketing, strengthening MIFX's presence within trading and investment communities.
• Build and maintain strategic relationships with KOLs, finance influencers, and the communities they lead, without directly managing those communities.
• Lead the planning, execution, and evaluation of KOL campaigns that align with MIFX's marketing objectives, customer journey, brand voice, and regulatory requirements.
• Monitor campaign performance, analyze insights, and recommend optimizations based on KPIs, market trends, and business objectives.
• Collaborate cross-functionally with Marketing Strategy, Social Media, Creative, Video Production, and external partners to deliver integrated campaigns.
• Protect MIFX's brand reputation by proactively managing partnership quality, compliance, and reputational risks.
• Stay informed on industry trends, platform developments, competitor activity, and emerging creator opportunities to continuously improve partnership strategy.

What you will need:

Education:

• Min. Bachelor's Degree in Literature/Marketing/Management/DKV or other related fields.

Experience:

• Minimum 2-3 years of experience as a Community Specialist, KOL Partnership Specialist, Media Specialist, Account Manager, or Account Executive, with a proven track record of managing communities, KOL partnerships, and offline and/or online media campaigns.
• Prior experience in the finance, fintech, investment, or capital markets industry is preferred.
• Demonstrated network of finance KOLs, creators, and industry partners, with the ability to leverage existing relationships to build strategic collaborations.

Additional Knowledge:

• Understanding of the global economy and its correlation with the FX market is an advantage.
• Experience/understanding of the financial and technology sector, especially investment (forex, stocks, crypto, mutual funds, etc).
• Basic understanding of digital marketing concepts and strategies, including content marketing, influencer marketing, email marketing, and paid advertising, and how they integrate with social media and community management efforts.
• Familiarity with social media analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics) for tracking and analyzing key performance metrics, identifying trends, and deriving actionable insights to optimize strategies and campaigns.
• Basic knowledge of SEO principles and techniques for optimizing social media profiles and content to improve visibility and discoverability in search engine results.
• Awareness of legal and ethical considerations related to social media and community management, including copyright laws, privacy regulations, and disclosure requirements for sponsored content and influencer partnerships.