Influencer Marketing Leader

PT Susu Life Indonesia; Jakarta Barat; Remote; IDR 1,800,000,000 - 2,400,000,000; Full time

Job summary

PT Susu Life Indonesia is seeking an Influencer Marketing Lead to identify and nurture KOLs across TikTok, Instagram, YouTube, and Threads. You will manage influencer relations, negotiate terms, and expand our partnership network to drive brand campaigns.

The role requires strong negotiation, event planning, and contract management skills, with hands-on experience in both online and offline campaigns. Fluency in Bahasa Indonesia and English is essential; Mandarin is a plus.

Qualifications

• Minimum 2 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or related field.
• Previous experience in the Indonesian market is highly preferred.
• Proven experience in managing influencer partnerships and independently negotiating commercial agreements.
• Strong understanding of influencer pricing, collaboration models, campaign deliverables, and content usage rights.
• Hands-on experience planning and executing both online and offline marketing events.

Responsibilities

• Identify, research, and shortlist potential KOLs and influencers across TikTok, Instagram, YouTube, and Threads.
• Build and maintain strong relationships with influencers, talent agencies, and management representatives.
• Develop and expand the company's influencer database and partnership network.
• Independently negotiate collaboration rates, deliverables, content volume, usage rights, and other commercial terms.
• Develop campaign briefs and communicate brand requirements, creative directions, and content guidelines to influencers.
• Manage the end-to-end influencer collaboration process, from initial contact and negotiation to content delivery and publication.
• Monitor content production timelines, review deliverables, coordinate revisions, and ensure campaigns are published on schedule.
• Coordinate contract preparation, confirmation, signing, and documentation.
• Manage payment settlements, including budget reconciliation, payment requests, invoice collection, and payment follow-ups.
• Independently plan and execute online and offline brand activation campaigns.
• Manage online activities such as livestreams, themed campaigns, and co-branded collaborations.
• Organize offline activations, including in-store promotions, commercial area campaigns, pop-up events, and product experience activities.
• Develop and maintain relationships with event venues, vendors, agencies, and potential brand partners.
• Manage the complete event process, including concept development, budgeting, resource coordination, execution, and post-event evaluation.
• Monitor and analyze influencer campaign and event performance.
• Evaluate campaign effectiveness based on engagement, reach, traffic, and conversion.
• Prepare campaign performance reports and provide actionable recommendations for improvement.
• Support continuous optimization of influencer marketing strategies and campaign ROI.

Skills

Influencer marketing

KOL management

Negotiation

Event planning

Budget reconciliation

Contract management

Platform knowledge

Bahasa Indonesia

English proficiency

Mandarin (advantage)

Job description

Identify, research, and shortlist potential KOLs and influencers across TikTok, Instagram, YouTube, and Threads.

Build and maintain strong relationships with influencers, talent agencies, and management representatives.

Develop and expand the company's influencer database and partnership network.

Independently negotiate collaboration rates, deliverables, content volume, usage rights, and other commercial terms.

2. Influencer Campaign Management

Develop campaign briefs and communicate brand requirements, creative directions, and content guidelines to influencers.

Manage the end-to-end influencer collaboration process, from initial contact and negotiation to content delivery and publication.

Monitor content production timelines, review deliverables, coordinate revisions, and ensure campaigns are published on schedule.

Coordinate contract preparation, confirmation, signing, and documentation.

Manage payment settlements, including budget reconciliation, payment requests, invoice collection, and payment follow-ups.

3. Event Planning & Execution

Independently plan and execute online and offline brand activation campaigns.

Manage online activities such as livestreams, themed campaigns, and co-branded collaborations.

Organize offline activations, including in-store promotions, commercial area campaigns, pop-up events, and product experience activities.

Develop and maintain relationships with event venues, vendors, agencies, and potential brand partners.

Manage the complete event process, including concept development, budgeting, resource coordination, execution, and post-event evaluation.

4. Performance Analysis & Reporting

Monitor and analyze influencer campaign and event performance.

Evaluate campaign effectiveness based on engagement, reach, traffic, and conversion.

Prepare campaign performance reports and provide actionable recommendations for improvement.

Support continuous optimization of influencer marketing strategies and campaign ROI.

Qualifications & Requirements

Minimum 2 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or a related field.

Previous experience in the Indonesian market is highly preferred.

Proven experience in managing influencer partnerships and independently negotiating commercial agreements.

Strong understanding of influencer pricing, collaboration models, campaign deliverables, and content usage rights.

Hands-on experience planning and executing both online and offline marketing events.

Established connections with KOLs, influencers, talent agencies, or event organizers are highly preferred.

Strong knowledge of TikTok, Instagram, YouTube, and Threads platforms.

Ability to independently manage contracts, payment settlements, budget reconciliation, and campaign administration.

Excellent communication, negotiation, project management, and problem-solving skills.

Fluent in Bahasa Indonesia with good written and professional working proficiency in English.

Mandarin proficiency is an advantage.

Self-motivated, detail-oriented, proactive, and comfortable working independently in a remotely managed team environment.

Strong ownership and a results-driven mindset, with accountability for campaign engagement, traffic, and conversion performance.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

Berapa gaji bulanan yang kamu inginkan? How many years' experience do you have as a Marketing Team Leader? How many years' experience do you have as a KOL Management Officer? Berapa tahun pengalaman kerjamu di bidang manajemen acara? Bagaimana kamu menilai kemampuan bahasa Inggrismu? Berapa lama waktu yang kamu butuhkan untuk memberi tahu perusahaanmu saat ini?

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