Influencer & Community Marketing Lead

PT. Dwidaya World Wide; Jakarta Barat; On-site; IDR 240,000,000 - 340,000,000; Full time

Job summary

PT. Dwidaya World Wide seeks a Community & Influencer Marketing Supervisor to cultivate relationships with online and offline communities, creators, and KOLs, shaping long-term partnerships beyond campaigns.

You will develop influencer programmes aligned with brand objectives and oversee negotiations, briefs, and performance reporting to support nationwide campaigns and brand consistency.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• Proven experience managing influencer marketing and community programmes, including briefing, negotiation, execution, and performance reporting.
• Experience identifying and building partnerships with communities, content creators, and KOLs.
• Strong communication, interpersonal, presentation, and negotiation skills.
• Ability to manage multiple campaigns, budgets, timelines, and stakeholders with strong attention to detail.
• Experience monitoring campaign coverage, audience sentiment, and engagement, and translating findings into actionable insights.
• Familiarity with influencer discovery, monitoring, and reporting tools, including setting up performance dashboards.
• Experience organising events, press trips, hosted experiences, or community gatherings.
• Working proficiency in English.

Responsibilities

• Build and maintain relationships with online and offline communities, content creators, and KOLs, developing long-term partnerships beyond individual campaigns.
• Develop community and influencer programmes aligned with brand objectives, destination and product priorities, and marketing campaigns.
• Manage creator and KOL collaborations, including familiarisation trips, community partnerships, and social media activations.
• Negotiate deliverables, fees, timelines, and content usage rights in coordination with Procurement, Legal, and Finance.
• Develop a nationwide network of creators and communities, working closely with Social Media, Brand, Branch, and Product teams.
• Manage campaign briefs, approvals, contracts, deliverables, and reporting to ensure timely execution and consistent brand messaging.
• Monitor audience feedback, brand sentiment, and potential reputational risks, escalating issues when necessary.
• Track programme performance, spending, and business outcomes; use insights to improve future collaborations.
• Maintain an organised community and influencer database, including partnership history and performance records.

Skills

Influencer marketing

Community management

Partnership building

Negotiation

Communication

Event organization

English proficiency

Education

Bachelor’s degree in Communications, Public Relations, Marketing, or a related field

Job description

PT. Dwidaya World Wide seeks a Community & Influencer Marketing Supervisor to cultivate relationships with online and offline communities, creators, and KOLs, shaping long-term partnerships beyond campaigns.

You will develop influencer programmes aligned with brand objectives and oversee negotiations, briefs, and performance reporting to support nationwide campaigns and brand consistency.