Head of Paid Growth & Acquisition

Vidio; Jakarta Pusat; On-site; IDR 40,000,000 - 70,000,000; Full time

Job summary

Vidio invites a senior Head of Paid Marketing to Jakarta to own strategy and budget across Google, Meta, TikTok, Apple Search Ads, and offline channels. You will guide a performance-driven team and work closely with content, data, product, and engineering to ensure accurate attribution and successful campaigns.

The role requires 7+ years in media buying, strong leadership, and ability to scale in a fast-paced environment. Experience with Appsflyer and cross-channel analytics is essential.

Qualifications

• 7+ years of experience in media buying across online and offline channels.
• Experience with both awareness and performance campaigns.
• Strong leadership and people management skills.

Responsibilities

• Own the paid marketing strategy and budget allocation across Google, Meta, TikTok, Apple Search Ads, and offline channels (OOH, TVC).
• Collaborate with content to align business objectives with performance marketing.
• Work with Data, Product, and Engineering on tracking and measurement infrastructure.
• Manage relationships with ad platforms and vendor partners to improve performance.
• Monitor, analyze, and report on campaigns to drive improvements.

Skills

Media buying

Digital ads

Analytics

Team leadership

Budget management

Tools

Appsflyer

Job description

Vidio invites a senior Head of Paid Marketing to Jakarta to own strategy and budget across Google, Meta, TikTok, Apple Search Ads, and offline channels. You will guide a performance-driven team and work closely with content, data, product, and engineering to ensure accurate attribution and successful campaigns.

The role requires 7+ years in media buying, strong leadership, and ability to scale in a fast-paced environment. Experience with Appsflyer and cross-channel analytics is essential.