Head of Marketing Services

Blibli; Jakarta Pusat; On-site; IDR 1,200,000,000 - 2,400,000,000; Full time

Job summary

Blibli is seeking a Head of Marketing Services to lead the Growth of Fulfilment At Speed (FAS) as a brand and develop new commercial opportunities across marketing-related services. You will oversee brand development, digital presence, content production, affiliate and live commerce programs, and client-facing marketing solutions.

In this role you will act as a strategic advisor to business leaders, identify market opportunities, and help shape the future direction of the Marketing Services

Qualifications

• Bachelor's degree in Marketing or related field.
• 8+ years of experience in marketing, business development, or related functions.
• Proven ability to build brands and launch new services/products.
• Strong knowledge of digital marketing, social commerce, and live streaming.

Responsibilities

• Build and strengthen FAS brand awareness and market presence across digital and offline channels.
• Develop and execute the marketing services strategy including content, live commerce, affiliate marketing, and brand solutions.
• Identify new business opportunities, service offerings, and revenue streams to accelerate growth.
• Lead development of digital assets such as website, social media, thought leadership, and brand identity.
• Partner with Commercial, BD, Operations, and Product teams to align initiatives with business objectives.
• Drive demand generation and pipeline growth through integrated programs and partnerships.
• Provide market insights and strategic recommendations to leadership.
• Build and coach a high-performing team across content, creative, live streaming, and affiliate functions.
• Represent FAS externally with clients, partners, platforms, and industry stakeholders.

Skills

Brand leadership

Strategic marketing

Business development

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Job description

7 - 15 Years

Job Description

About the Role

Fulfilment At Speed (FAS) is part of Blibli Group — an integrated enabler company that powers fulfillment, logistics, and supply chain solutions across Indonesia's omnichannel ecosystem. As FAS continues to grow, we're building a stronger market presence and expanding our service offerings to become the preferred business partner for brands, retailers, and enterprises.

As Head of Marketing Services, you will lead the growth of FAS as a brand while developing new commercial opportunities across marketing-related services. This role combines brand building, business development, strategic marketing, and service innovation. You will oversee initiatives spanning brand development, digital presence, content production, affiliate and live commerce programs, and client-facing marketing solutions.

Beyond marketing execution, you will serve as a strategic advisor to business leaders, identifying market opportunities, developing new revenue streams, and helping shape the future direction of the Marketing Services business unit.

What You'll Do

• Build and strengthen FAS brand awareness, positioning, and market presence across digital and offline channels.
• Develop and execute the overall marketing services strategy, including content, live commerce, affiliate marketing, and brand solutions.
• Identify new business opportunities, service offerings, and revenue streams to accelerate business growth.
• Lead the development of FAS digital assets, including website, social media presence, thought leadership, and brand identity.
• Partner closely with Commercial, Business Development, Operations, and Product teams to align marketing initiatives with business objectives.
• Drive demand generation and pipeline growth through integrated marketing programs and strategic partnerships.
• Provide market insights, competitive intelligence, and strategic recommendations to leadership teams.
• Build, coach, and develop a high-performing team across content, creative, live streaming, and affiliate functions.
• Represent FAS externally with clients, partners, platforms, and industry stakeholders.

What You'll Bring to the Team

• Bachelor's degree in Marketing, Business, Communications, or related field. Master's degree is a plus.
• Minimum 8 years of experience across marketing, business development, commercial strategy, or digital business functions.
• Proven experience building brands, growing businesses, or launching new products/services.
• Strong understanding of digital marketing, social commerce, live streaming, content ecosystems, and affiliate marketing.
• Experience managing P&L, revenue targets, or commercial performance metrics.
• Ability to think strategically while remaining hands-on in execution.
• Strong stakeholder management, presentation, and influencing skills.
• Entrepreneurial mindset with a passion for identifying opportunities and turning ideas into scalable businesses.
• Experience working with e-commerce, retail, technology, marketing agencies, or digital platforms is highly preferred.

Why You'll Love Working Here

This is not a traditional marketing role. You'll have the opportunity to build a growing business, shape a brand, launch new services, and influence strategic decisions across the organization. If you're excited by the challenge of combining marketing, business development, and innovation to create something meaningful, this role offers the platform to make a lasting impact as we continue growth — transforming together.