Head of Marketing

Nusantics; Jakarta Utara; On-site; IDR 300,000,000 - 800,000,000; Full time

Job summary

Nusantics is seeking a marketing leader with 5–8 years of experience and proven team leadership to drive data-driven strategies across Nusantics brands. The role focuses on translating technical advantages into clear market messaging, building campaigns for B2B/B2G clients, and expanding market reach.

The ideal candidate will lead a marketing team to plan and execute integrated campaigns for labs, hospitals, clinics, and consumer segments, leveraging both digital and offline channels in a

Qualifications

• Minimum 5–8 years of experience in marketing with team leadership experience.
• Ability to develop data-driven marketing strategies based on market insights.
• Proficient in performance analysis (ROI, CAC, conversion rate, funnel metrics).
• Strong strategic thinking and problem-solving skills.
• Ability to understand and translate technical/scientific concepts into clear and market-friendly messaging.
• Experience in healthcare, diagnostics, pharmaceutical, or biotech industries is a plus.
• Experienced in preparing communication materials such as company profiles, proposals, and science-based educational materials.

Responsibilities

• Develop digital and offline marketing and branding strategies to increase awareness and generate B2B (laboratories, hospitals) and B2G leads for Nusantics' products.
• Develop digital and offline marketing and branding strategies to increase awareness and generate B2B leads (clinics) for Causa.
• Develop digital and offline marketing and branding strategies to increase awareness and generate B2B and B2C leads for ShrimProtect & CeKolam.
• Translate the technical and scientific advantages of products into relevant and easy-to-understand value propositions for the market.
• Lead and develop marketing team to ensure proper planning and execution of campaigns for all of Nusantics' brands.
• Oversee the planning and execution of campaigns to expand market reach.

Skills

Marketing leadership

Data-driven marketing

Performance analysis

Strategic thinking

Technical messaging

Healthcare industry

Job description

Minimum 5–8 years of experience in marketing, with team leadership experience.

Ability to develop data-driven marketing strategies based on market insights.

Proficient in performance analysis (ROI, CAC, conversion rate, funnel metrics).

Strong strategic thinking and problem-solving skills.

Ability to understand and translate technical/scientific concepts into clear and market-friendly messaging.

Experience in healthcare, diagnostics, pharmaceutical, or biotech industries is a plus.

Experienced in preparing communication materials such as company profiles, proposals, and science-based educational materials.

Job Description:

Develop digital and offline marketing and branding strategies to increase awareness and generate B2B (laboratories, hospitals) and B2G leads for Nusantics' products.

Develop digital and offline marketing and branding strategies to increase awareness and generate B2B leads (clinics) for Causa.

Develop digital and offline marketing and branding strategies to increase awareness and generate B2B and B2C leads for ShrimProtect & CeKolam.

Translate the technical and scientific advantages of products into relevant and easy-to-understand value propositions for the market.

Lead and develop marketing team to ensure proper planning and execution of campaigns for all of Nusantics' brands.

Oversee the planning and execution of campaigns to expand market reach.