Growth-Driven Marketing Leader

Nusantics; Jakarta Utara; On-site; IDR 300,000,000 - 800,000,000; Full time

Job summary

Nusantics is seeking a marketing leader with 5–8 years of experience and proven team leadership to drive data-driven strategies across Nusantics brands. The role focuses on translating technical advantages into clear market messaging, building campaigns for B2B/B2G clients, and expanding market reach.

The ideal candidate will lead a marketing team to plan and execute integrated campaigns for labs, hospitals, clinics, and consumer segments, leveraging both digital and offline channels in a

Qualifications

• Minimum 5–8 years of experience in marketing with team leadership experience.
• Ability to develop data-driven marketing strategies based on market insights.
• Proficient in performance analysis (ROI, CAC, conversion rate, funnel metrics).
• Strong strategic thinking and problem-solving skills.
• Ability to understand and translate technical/scientific concepts into clear and market-friendly messaging.
• Experience in healthcare, diagnostics, pharmaceutical, or biotech industries is a plus.
• Experienced in preparing communication materials such as company profiles, proposals, and science-based educational materials.

Responsibilities

• Develop digital and offline marketing and branding strategies to increase awareness and generate B2B (laboratories, hospitals) and B2G leads for Nusantics' products.
• Develop digital and offline marketing and branding strategies to increase awareness and generate B2B leads (clinics) for Causa.
• Develop digital and offline marketing and branding strategies to increase awareness and generate B2B and B2C leads for ShrimProtect & CeKolam.
• Translate the technical and scientific advantages of products into relevant and easy-to-understand value propositions for the market.
• Lead and develop marketing team to ensure proper planning and execution of campaigns for all of Nusantics' brands.
• Oversee the planning and execution of campaigns to expand market reach.

Skills

Marketing leadership

Data-driven marketing

Performance analysis

Strategic thinking

Technical messaging

Healthcare industry

Job description

Nusantics is seeking a marketing leader with 5–8 years of experience and proven team leadership to drive data-driven strategies across Nusantics brands. The role focuses on translating technical advantages into clear market messaging, building campaigns for B2B/B2G clients, and expanding market reach.

The ideal candidate will lead a marketing team to plan and execute integrated campaigns for labs, hospitals, clinics, and consumer segments, leveraging both digital and offline channels in a