Head of Marketing

Secret Wear Indonesia; Denpasar Barat; On-site; IDR 279,000,000 - 502,200,000; Full time

Job summary

Secret Wear is a Bali-based clothing brand seeking a Head of Marketing to drive both conventional and digital sales and shape the overall marketing strategy.

You will lead the marketing team, develop communication plans, manage campaigns across social channels, and nurture partnerships to boost brand awareness online and offline.

The role focuses on expanding B2B and B2C opportunities while aligning production flow with market demands, with a hands-on approach to growth and learning.

Qualifications

• 1–3 years in marketing
• Experience building marketing plans
• Ability to grow B2B and B2C channels

Responsibilities

• Design and implement marketing strategies
• Manage social media
• Build partnerships
• Optimize sales through various channels
• Acquire conventional sales
• Lead the marketing team in executing initiatives

Skills

Marketing strategy

Social media management

Partnership management

Sales optimization

Team leadership

B2B/B2C growth

Tools

Meta Ads

Facebook Ads

Instagram Ads

TikTok Ads

Job description

As Head of Marketing, you will be responsible for increasing conventional and digital sales, overall company marketing strategy, including developing marketing communication plans, managing digital campaigns, and managing relationships with business partners. You will lead the marketing team in executing effective marketing initiatives and increasing brand awareness both online and offline.

Key responsibilities

• Design and implement marketing strategies
• Manage social media
• Build partnerships
• Optimize sales through various channels
• Acquire conventional sales
• Lead the marketing team in executing marketing initiatives

About you

• Experience: 1 to 3 years in the marketing field
• Able to acquire conventional sales
• Understand Meta Ads including Facebook Ads, Instagram Ads and Shop; TikTok Ads and Shop, Shopee Shop, Tokopedia Shop
• Understand supply chain flow, from Production Team to product ready for marketing
• Able to increase B2B and B2C
• Have a spirit of learning and commitment to develop with Secret Wear

About us

Secret Wear is a clothing brand from Bali that prioritizes modern design with simplicity and classic style. The Secretwear.id website serves as a platform to showcase our product collections.