Creative & Activation Lead OOH

Pengiklan Anonim; Jakarta Pusat; On-site; IDR 279,000,000 - 468,720,000; Full time

Job summary

Pengiklan Anonim in Jakarta seeks a senior Creative Lead to translate client briefs into engaging OOH/DOOH concepts and activation strategies. You will craft billboard, videotron, LED, and experiential ideas with commercial value, and present compelling proposals to clients.

You will lead a team, oversee production, ensure quality and timelines, and drive activation programs that boost engagement, awareness, and brand experience across campaigns.

Qualifications

• Minimum S1 education in Marketing, Advertising, or related field.
• Minimum 5 years in Creative, Advertising, Brand Activation, Event, or OOH/DOOH.
• Minimum 2 years as Lead/Supervisor/Manager or leading creative teams.
• Strong concept development, campaign planning, and brand activation skills.
• Understanding of OOH/DOOH media: billboards, videotrons, LEDs, experiential marketing.
• Ability to create compelling proposals and present to clients.

Responsibilities

• Develop creative ideas for OOH/DOOH, including billboard, videotron, LED, experiential activation, and supporting media.
• Translate client briefs into creative, relevant, and innovative concepts with commercial value.
• Prepare creative proposals, presentation decks, mood boards, storylines, and visual concepts.
• Collaborate with Sales, Account Executive, Client Service, Media Planner, and Project/Operation teams.
• Lead brainstorming processes and provide creative direction to the team.
• Oversee creative material production to align with concept, quality, timeline, and media requirements.
• Develop activation ideas to increase engagement, awareness, and brand experience.
• Monitor and evaluate activation results and provide improvements.
• Lead, direct, and develop the competencies of Creative & Activation team members.
• Ensure all work meets targets, budget, timeline, and company standards.

Skills

Creative concept

Campaign planning

Brand activation

OOH/DOOH media

Storytelling

Presentation skills

Stakeholder management

Education

Bachelor's degree

Tools

Adobe Creative Suite

Canva

PowerPoint

Job description

Lead the development of creative concepts and activation strategies to support client campaign needs. Translate client briefs into creative, relevant, innovative campaign concepts with commercial value for OOH/DOOH media including billboards, videotrons, LEDs, experiential activations, and supporting media

Key responsibilities

Develop creative ideas for OOH/DOOH, including billboard, videotron, LED, experiential activation, and supporting media

Translate client briefs into creative, relevant, and innovative campaign concepts with commercial value

Prepare creative proposals, presentation decks, mood boards, storylines, and visual campaign concepts

Collaborate with Sales, Account Executive, Client Service, Media Planner, and Project/Operation teams in campaign development and execution

Lead brainstorming processes and provide creative direction to the team

Oversee creative material production to ensure alignment with concept, quality, timeline, and media requirements

Develop activation ideas that increase engagement, awareness, and brand experience

Monitor and evaluate activation results and provide improvement recommendations

Lead, direct, and develop the competencies of Creative & Activation team members

Ensure all creative and activation work meets targets, budget, timeline, and company standards

About you

Minimum S1 education, preferably in Marketing, Advertising, Communication, Visual Communication Design (DKV), or related field

Minimum 5 years of experience in Creative, Advertising, Brand Activation, Event, Marketing Communication, or OOH/DOOH

Minimum 2 years of experience as Lead/Supervisor/Manager or leading creative teams

Strong capability in creative concept development, campaign planning, and brand activation

Understanding of OOH/DOOH media characteristics, billboards, videotrons, LEDs, and experiential marketing

Ability to create compelling creative proposals and presentations and present ideas to clients

Strong storytelling, copywriting, and visual thinking capabilities

Creative, innovative, with commercial sense and ability to translate business needs into creative concepts

Proficiency with design/presentation tools such as Adobe Creative Suite, Canva, PowerPoint, or similar

Strong communication, negotiation, problem-solving, and stakeholder management skills