Head E-Commerce

TONTON CLOTHING INDONESIA; Kota Bandung; On-site; IDR 200,880,000 - 312,480,000; Full time

Job summary

TONTON CLOTHING INDONESIA is seeking a Lead E‑commerce Manager in Bandung to drive sales across multiple platforms. You will own targets, GMV, revenue, profit, and ROAS, while optimizing Shopee, TikTok Shop, Tokopedia, Lazada, and other marketplaces.

You will develop promos, campaigns, and marketplace programs, manage E‑Commerce Ads, and regularly analyze traffic, conversions, and product performance. Collaboration with Marketing, Live Streaming, and Finance is essential.

Qualifications

• Minimum 3 years of experience in E-Commerce
• Experience leading or managing a team is an advantage
• Understanding marketplace systems and algorithms
• Mastery of E-Commerce Ads and Performance Marketing
• Familiar with KPIs: GMV, ROAS, CTR, CVR, AOV, CAC, conversion rate

Responsibilities

• Lead and develop sales strategy through various e-commerce platforms
• Manage sales targets, GMV, revenue, profit, and ROAS
• Manage and optimize marketplaces including Shopee, TikTok Shop, Tokopedia, Lazada, and other platforms
• Develop promo, campaign, voucher, bundling, and marketplace program strategies
• Manage and optimize E-Commerce Ads and Performance Ads
• Analyze traffic, conversion rate, AOV, ROAS, and product performance regularly
• Develop strategies to increase traffic and conversion
• Coordinate with Marketing, KOL, Live Streaming, Warehouse, Customer Service, and Finance teams
• Monitor prices, competitors, market trends, and marketplace developments
• Create reports and evaluate e-commerce performance periodically
• Lead, direct, and evaluate the e-commerce team

Skills

E-commerce Strategy

Marketplaces Management

Performance Marketing

Data Analysis

Team Leadership

Excel

Google Sheets

KPI Tracking

Education

D3/S1 degree

Tools

Excel

Google Sheets

Job description

Lead and develop sales strategies across various e-commerce platforms. Responsible for sales targets, GMV, revenue, profit, and ROAS. Manage and optimize marketplaces such as Shopee, TikTok Shop, Tokopedia, Lazada, and other platforms.

Key responsibilities

• Lead and develop sales strategy through various e-commerce platforms
• Manage sales targets, GMV, revenue, profit, and ROAS
• Manage and optimize marketplaces including Shopee, TikTok Shop, Tokopedia, Lazada, and other platforms
• Develop promo, campaign, voucher, bundling, and marketplace program strategies
• Manage and optimize E-Commerce Ads and Performance Ads
• Analyze traffic, conversion rate, AOV, ROAS, and product performance regularly
• Develop strategies to increase traffic and conversion
• Coordinate with Marketing, KOL, Live Streaming, Warehouse, Customer Service, and Finance teams
• Monitor prices, competitors, market trends, and marketplace developments
• Create reports and evaluate e-commerce performance periodically
• Lead, direct, and evaluate the e-commerce team

About you

• Minimum D3/S1 degree, preferably in Marketing, Business, Management, or related field
• Minimum 3 years of experience in E-Commerce
• Experience as Lead/Supervisor/Manager is an advantage
• Understand marketplace systems and algorithms
• Master E-Commerce Ads and Performance Marketing
• Understand KPIs such as GMV, ROAS, CTR, CVR, AOV, CAC, and conversion rate
• Accustomed to working with targets and data
• Strong analytical and problem-solving skills
• Able to lead and develop teams
• Creative, proactive, quick to adapt, and possess good communication skills
• Able to use Excel/Google Sheets for data analysis