GTM & Campaign Lead, Digital Growth & Revenue

PT. Indosat Tbk; Jakarta Pusat; On-site; IDR 180,000,000 - 280,000,000; Full time

Job summary

PT. Indosat Tbk is seeking a specialist to lead end-to-end GTM planning and campaign delivery for Indosat Official WhatsApp channels (IM3 and 3ID).

The role spans cross-functional orchestration, data-driven optimization, and revenue growth across digital and assisted touchpoints. The candidate will translate business priorities into actionable launch plans, conduct agile assessments, and ensure governance over timelines, partners, and CSAT targets.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, Data Analytics, or a related discipline, plus 2+ years of experience in digital channel management, GTM execution, or conversational messaging.
• Strong skills in data-driven campaign optimization and basic SQL querying.
• Proven ability to work cross-functionally with agile execution in fast-paced environments.
• Professional English fluency (IELTS 7.0+ or TOEFL 600+).

Responsibilities

• Lead end-to-end GTM planning and campaign delivery for Indosat Official WhatsApp channels (IM3 and 3ID).
• Coordinate cross-functional teams across Commercial, CVM, Product, Tech, Data, and Customer Service.
• Drive scalable annual revenue growth and optimize customer experiences across digital touchpoints.

Skills

GTM Execution

Data & Analytics

Stakeholder Management

Ownership & Execution

AI technologies experience

Education

Bachelor’s degree in Business, Marketing, Engineering, Data Analytics

Tools

SQL

BigQuery

Job description

PT. Indosat Tbk is seeking a specialist to lead end-to-end GTM planning and campaign delivery for Indosat Official WhatsApp channels (IM3 and 3ID).

The role spans cross-functional orchestration, data-driven optimization, and revenue growth across digital and assisted touchpoints. The candidate will translate business priorities into actionable launch plans, conduct agile assessments, and ensure governance over timelines, partners, and CSAT targets.