Growth & Partnerships Leader - Fintech Marketing

PT Gudang Kripto Indonesia; Tangerang; On-site; IDR 400,000,000 - 900,000,000; Full time

Job summary

PT Gudang Kripto Indonesia is seeking a Business Development & Marketing Manager to steer growth and marketing strategies for our digital financial asset trading platform. You will build partnerships, drive customer acquisition, and oversee campaigns while ensuring compliance with OJK regulations and internal policies.

You will collaborate with Compliance, Legal, Risk, Product, and Operations to deliver data-driven initiatives, manage teams, and report on performance metrics.

Qualifications

• Bachelor’s degree in Business, Marketing or a related field.
• Minimum 5 years of experience in Business Development, Marketing, Growth, Partnership, Fintech, Digital Assets, or related industries.
• Minimum 2 years of experience in a managerial or leadership role.
• Proven experience in developing and executing business development and marketing strategies.
• Strong experience in strategic partnerships, business growth, customer acquisition, and marketing campaign management.
• Strong understanding of blockchain, Web3, and the crypto digital asset industry is highly preferred.
• Experience in the crypto, blockchain, Web3, fintech, or other regulated financial services industry is a strong plus.
• Fluent in English, both written and spoken.
• Strong communication, negotiation, presentation, analytical, and stakeholder management skills.
• Strong commercial mindset with the ability to identify and develop new business opportunities.
• Experience working cross-functionally with Compliance, Legal, Risk, Product, Operations, and other relevant teams.
• Good understanding of OJK regulations, consumer protection principles, and regulatory requirements related to Digital Financial Assets is an advantage.
• High level of integrity, accountability, and attention to detail, with the ability to work in a regulated and fast-paced environment.

Responsibilities

• Develop and execute business development strategies to support the Company's objectives and sustainable growth.
• Identify and evaluate new business opportunities, market segments, products, channels, and strategic partnerships.
• Develop and maintain strategic relationships with partners, communities, institutions, technology providers, and other stakeholders.
• Prepare business proposals, partnership models, commercial plans, and business cases for opportunities.
• Monitor market trends, customer behavior, competitor activities, and developments in the digital financial asset industry.
• Establish and monitor business development targets, KPIs, and performance indicators.
• Develop and execute integrated marketing strategies across digital and offline channels.
• Plan and manage marketing campaigns to increase brand awareness, customer acquisition, engagement, and retention.
• Develop customer acquisition and lifecycle strategies with internal teams.
• Manage marketing channels including social media, digital advertising, content, events, community engagement, partnerships, and other channels.
• Evaluate campaign performance, CAC, conversion rates, engagement, and ROI.
• Develop marketing initiatives based on data, market insights, and customer behavior.
• Ensure regulatory-compliant marketing aligned with OJK regulations and internal policies.
• Review marketing materials with Compliance, Legal, Risk before implementation.
• Ensure accuracy, transparency, and no-misleading information in communications.

Skills

Business development

Marketing strategy

Partnerships

Customer acquisition

Campaign management

Strategic thinking

Analytical skills

Stakeholder management

Leadership

English proficiency

Education

Bachelor’s degree in Business, Marketing or related field

Tools

CRM systems

Performance marketing tools

Analytics tools

Job description

PT Gudang Kripto Indonesia is seeking a Business Development & Marketing Manager to steer growth and marketing strategies for our digital financial asset trading platform. You will build partnerships, drive customer acquisition, and oversee campaigns while ensuring compliance with OJK regulations and internal policies.

You will collaborate with Compliance, Legal, Risk, Product, and Operations to deliver data-driven initiatives, manage teams, and report on performance metrics.