Growth Marketing & Creative Lead

KOI Group; Jakarta Pusat; On-site; IDR 216,000,000 - 384,000,000; Full time

Job summary

KOI Group is a growing culinary collective with multiple brands including KOI Teppanyaki and GOGI Home Service. We seek a Growth Marketing Leader to craft and drive campaigns that expand reach, engagement and guest acquisition across digital and offline channels in Jakarta.

You will own strategy, planning, execution and measurement, working with Creative, Sales, Operations and Business Development to scale initiatives. 5–8 years in related roles and strong channel expertise are essential.

Qualifications

• 5-8 years of experience in Growth Marketing, Brand Marketing, Digital Marketing, Integrated Marketing, or related roles.
• Strong understanding of branding, creative development, and digital marketing.
• Proven experience developing and executing integrated marketing campaigns across online and offline channels.
• Strong understanding of digital channels including Meta Ads, Google Ads, TikTok, social media, and content marketing.
• Able to balance creative thinking with commercial and data-driven decision making.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong communication and collaboration skills, with experience working with creative teams, agencies, KOLs, and cross-functional teams.
• Hands-on, proactive, creative, and results-oriented, with a strong sense of ownership.
• Experience in F&B, retail, consumer, lifestyle, or other consumer-facing businesses is preferred.

Responsibilities

• Creative Campaign & Content Development: Create a systematic process to test and get the winning content for organic and ads. Developing a team to run BAU processes.
• Digital Marketing & Customer Acquisition: Plan, execute, and optimize digital marketing activities across Meta, Google, TikTok, social media, and other relevant channels to drive reach, engagement, traffic, and customer acquisition.
• Campaign & Marketing Performance: Monitor campaign performance and marketing metrics, analyze results, and optimize initiatives based on data to improve effectiveness and ROI.
• Marketing Growth Initiatives: Identify and execute opportunities across new channels, partnerships, KOL/influencer activities, promotions, activations, and other initiatives to expand customer reach and brand growth.
• Cross-functional Collaboration: Collaborate with Growth, CRM, Sales, Operations, Product, and Business Development to ensure marketing initiatives support broader business and growth objectives.

Skills

Growth Marketing

Brand Marketing

Digital Marketing

Integrated Marketing

Content Marketing

Campaign Management

Data-driven decisions

Project management

Communication

Collaboration

Influencer Marketing

Job description

KOI Group is a growing culinary collective with multiple brands including KOI Teppanyaki and GOGI Home Service. We seek a Growth Marketing Leader to craft and drive campaigns that expand reach, engagement and guest acquisition across digital and offline channels in Jakarta.

You will own strategy, planning, execution and measurement, working with Creative, Sales, Operations and Business Development to scale initiatives. 5–8 years in related roles and strong channel expertise are essential.