Executive Digital

pt interaction indonesia (GroupM); Kebayoran Baru; On-site; IDR 167,400,000 - 256,680,000; Full time

Job summary

WPP in Jakarta is seeking an Executive, Social Affiliate to support TikTok LIVE GMV Max campaigns across brand accounts. You will assist in setup, monitor performance, and prepare insights for client teams.

You’ll work with Ecommerce Planner, Ad Ops, Analytics and creators in a fast-paced agency environment, using data to optimize budgets, and ensure timely reporting and compliance with platform guidelines.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or related field.
• 0–2 years of experience in digital media, social commerce, or affiliate marketing (internship experience welcome).
• Basic understanding of TikTok Shop, LIVE selling, and the affiliate/creator ecosystem (a plus).
• Strong analytical skills and comfortable working with data.
• Detail-oriented and able to multitask in a dynamic agency environment.

Responsibilities

• Campaign Setup & Execution: Assist in setting up TikTok LIVE affiliate campaigns across assigned brand ad accounts.
• Performance Monitoring & Optimization: Track GMV, ROI/ROAS, spend, orders, and conversions; identify trends for optimization.
• Reporting & Analysis: Prepare daily, weekly, and monthly performance reports; provide insights.
• Coordination & Communication: Work with Ecommerce Planner, Ad Ops, Analytics and creators; coordinate with platform reps.
• Operational & Administrative Support: Maintain campaign docs, live rosters, trackers; ensure billing accuracy.

Skills

Analytical skills

Attention to detail

Multitasking

Education

Bachelor's degree in Marketing, Communication, Business, or related field

Tools

Excel/Google Sheets

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Overview

Executive, Social Affiliate is responsible for supporting the planning, execution, monitoring, and optimization of TikTok LIVE GMV Max affiliate campaigns across multiple brand accounts. This role requires strong analytical skills, attention to detail, and the ability to work in a fast-paced agency environment. The ideal candidate has a strong interest in social commerce, creator/affiliate operations, data analysis, and performance marketing.

Key Responsibilities

1. 1. Campaign Setup & Execution
   • - Assist in setting up TikTok LIVE affiliate campaigns across assigned brand ad accounts.
   • - Manage creator account binding and assignment to the correct ad accounts.
   • - Set budgets, ROI targets, pacing, and live session scheduling.
   • - Ensure campaigns go live accurately and on time for every scheduled session.
   • - Monitor campaign delivery daily to ensure smooth performance.
2. 2. Performance Monitoring & Optimization
   • - Track key performance metrics such as GMV, ROI/ROAS, spend, orders, and conversions.
   • - Identify performance trends and support optimization initiatives.
   • - Adjust budgets and ROI targets based on live session performance.
   • - Flag any delivery, binding, or tracking issues to the Manager.
3. 3. Reporting & Analysis
   • - Prepare daily, weekly, and monthly performance reports.
   • - Analyze data to provide insights and improvement recommendations.
   • - Ensure reporting accuracy and timely submission to internal teams and clients.
   • - Support post-campaign analysis and learning documentation.
4. 4. Coordination & Communication
   • - Work closely with internal teams (Ecommerce Planner, Ad Ops, Analytics) and creator coordinators.
   • - Coordinate with platform representatives and external operations partners when necessary.
   • - Support Manager in preparing campaign materials for client meetings.
5. 5. Operational & Administrative Support
   • - Maintain campaign documentation, live rosters, and trackers.
   • - Ensure billing accuracy and alignment with finance processes.
   • - Support compliance with platform policies and brand safety guidelines.

Qualifications

• - Bachelor's degree in Marketing, Communication, Business, or related field.
• - 0–2 years of experience in digital media, social commerce, or affiliate marketing (internship experience welcome).
• - Basic understanding of TikTok Shop, LIVE selling, and the affiliate/creator ecosystem (a plus).
• - Strong analytical skills and comfortable working with data.
• - Proficient in Excel / Google Sheets.
• - Detail-oriented and able to multitask in a dynamic agency environment.