Manager Affiliate

WPP Media; Jakarta Pusat; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

WPP Media is a global media collective delivering personalised, data-driven media solutions. The Manager Affiliate will lead and scale affiliate strategies across key client accounts, driving growth through partnerships, negotiation, and campaign optimization.

The ideal candidate has 4–6+ years in affiliate/performance marketing, strong analytical and stakeholder skills, and experience in an agency or digital environment. Collaboration with Paid Media teams is essential.

Qualifications

• Bachelor's degree in Marketing, Business, Communication, or related field.
• 4–6+ years of experience in Affiliate Marketing / Performance Marketing.
• Experience working inadvertising/media agency environment is highly preferred.
• Strong understanding of affiliate platforms.
• Strong analytical skills with proficiency in Excel / Google Sheets.
• Familiar with tracking tools, attribution models, and performance dashboards.
• Strong negotiation and stakeholder management skills.
• Excellent presentation and communication skills.

Responsibilities

• Develop full-funnel affiliate strategies aligned with client business objectives.
• Identify growth opportunities across publishers, networks, influencers, and commerce platforms.
• Build annual and quarterly affiliate roadmaps with clear KPIs (ROI, ROAS, CPA, revenue contribution).
• Align affiliate strategy with Paid Media, Social, Search, Programmatic, and Commerce teams.
• Publisher & Network Management: Build and maintain strong relationships with affiliate networks and direct publishers.
• Negotiate commercial terms, commission structures, tenancy placements, and exclusive deals.
• Identify, onboard, and activate new high-performing partners.
• Manage performance tracking, attribution alignment, and compliance monitoring.

Skills

Affiliate marketing

Performance marketing

Stakeholder management

Negotiation

Data analysis

Presentation skills

Education

Bachelor's degree in Marketing/Business/Communication

Tools

Excel/Google Sheets

Tracking tools

Attribution models

Performance dashboards

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Manager Affiliate will lead and scale affiliate marketing strategies across key client accounts within WPP Media. This roleis responsible fordriving performance growth through affiliate partnerships, publisher development, commercial negotiation, campaign optimization, and cross-functional collaboration.

The ideal candidate has strong experience in performance marketing, affiliate ecosystems, commercial strategy, and stakeholder management within an agency or digital performance environment.

Key Responsibilities

• Develop full-funnel affiliate strategies aligned with client businessobjectives.
• Identifygrowth opportunities across publishers, networks, influencers, and commerce platforms.
• Build annual and quarterly affiliate roadmaps with clear KPIs (ROI, ROAS, CPA, revenue contribution).
• Align affiliate strategy with Paid Media, Social, Search, Programmatic, and Commerce teams.
• Publisher & Network Management
• Build andmaintainstrong relationships with affiliate networks and direct publishers.
• Negotiate commercial terms, commission structures, tenancy placements, and exclusive deals.
• Identify, onboard, and activate new high-performing partners.
• Manage performance tracking, attribution alignment, and compliance monitoring.
• Campaign Optimization & Performance Management
• Monitor daily/weekly performance andoptimize towardrevenue and efficiency targets.
• Analyze data trends andprovideactionable insights to clients and internal teams.
• Conduct A/B testing on commission models, creatives, placements, and landing pages.
• Ensureaccuratetracking implementation and resolve discrepancies.
• Act as the main affiliate lead in client meetings and QBRs.
• Present performance analysis, growth opportunities, and investment recommendations.
• Build strong client trust through strategic thinking and commercial understanding.
• Translate complex data into clear business storytelling.
• Team Management
• Manage and mentor Executives/Senior Executives in affiliate operations.
• Ensure team productivity, clear workload distribution, and professional development.
• Establish best practices and SOPs for affiliate processes.
• Commercial & Revenue Growth
• Identifyupselling opportunities across affiliate and performance channels.
• Contribute to new business pitches and performance strategy proposals.
• Support revenue forecasting and profitability management.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• 4–6+ years of experience in Affiliate Marketing / Performance Marketing.
• Experience working inadvertising/media agency environment is highly preferred.
• Strong understanding of affiliate platforms
• Strong analytical skills with proficiency in Excel / Google Sheets.
• Familiar with tracking tools, attribution models, and performance dashboards.
• Strong negotiation and stakeholder management skills.
• Excellent presentation and communication skills.

About WPP Media

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners .
• We're Optimistic: w e adopt a growth mindset throughout our business, embracing change to unlock our collective potential .
• We're Extraordinary : i n pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo .

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At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.