General Manager – Commercial & Marketing

Simbadda Group; Jakarta Utara; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

Aparatur Simbadda Group membuka peluang untuk pemimpin Senior di bidang Commercial & Marketing. Peran ini memimpin tim lintas fungsi, mengarahkan pendapatan nasional, serta strategi brand dan kanal untuk pertumbuhan berkelanjutan.

Anda akan mengelola performa Heads/Managers, menyelaraskan inisiatif digital, ritel, dan distribusi, serta memastikan implementasi rencana bisnis dengan fokus ROI dan efisiensi anggaran.

Qualifications

• Minimal 10 years pengalaman di Commercial, Sales, Marketing, Business Development, atau General Management.
• Minimal 3–5 tahun di peran kepemimpinan senior, mengelola Heads/Managers serta tim lintas fungsi.
• Pengalaman mengelola pendapatan nasional, profitabilitas, strategi komersial, dan pertumbuhan bisnis.

Responsibilities

• Memimpin, mengawasi, dan mengevaluasi kinerja semua Division Heads di bawah fungsi Commercial & Marketing.
• Menetapkan arah komersial dan pemasaran secara menyeluruh, menyelaraskan brand strategy, channel strategy, growth digital, omnichannel, dan eksekusi penjualan.
• Mengawasi funnel bisnis dari Brand Guidance hingga Retention dan membuat KPI terkait revenue, profitabilitas, ROI, CAC, LTV, dan konversi.

Skills

Leadership

Strategic thinking

Negotiation

Analytical

Decision-making

P&L

Budgeting

Forecasting

ROI

CAC

Education

Bachelor's degree in Business/Management/Marketing/Finance

Master’s degree

Job description

DESKRIPSI PEKERJAAN

• Own and be accountable for national revenue, profitability, and sustainable business growth across all commercial and marketing functions.
• Lead, oversee, and evaluate the performance of all Division Heads under the Commercial & Marketing function, ensuring alignment with business objectives and performance targets.
• Set overall commercial and marketing direction, ensuring alignment between brand strategy, channel strategy, digital growth, omnichannel, and sales execution.
• Govern the end-to-end business funnel from Brand Guidance → Branding → Traffic & Acquisition → Channel Execution → Conversion → Retention, ensuring each function contributes to measurable business results.
• Establish and review key performance indicators covering revenue, profitability, channel performance, sell-in, sell-through, sell-out, CAC, ROAS, LTV, conversion, retention, and marketing ROI.
• Conduct regular business and performance reviews with each Head, identify performance gaps, and ensure timely corrective actions and improvement plans.
• Oversee national channel development and expansion across GT, MT, Key Accounts, Superstores, Retail, Experience Stores, E-Commerce, Marketplace, Website, and other strategic channels.
• Ensure effective allocation and utilization of commercial and marketing budgets, with clear accountability for ROI and business impact.
• Drive strategic alignment between Brand Principle / Holding, Distributor, Commercial, Marketing, Digital, Retail, and other relevant functions.
• Lead major strategic decisions related to business growth, market expansion, key partnerships, customer acquisition, and commercial transformation.
• Act as the primary strategic escalation and decision‑making point for Commercial & Marketing matters before escalation to the Managing Director.
• Build a strong, scalable, accountable, and performance‑driven leadership team, including coaching and developing the Heads under the function.
• Provide regular business performance updates, strategic recommendations, key risks, and growth opportunities to the Managing Director.
• Lead strategic initiatives, transformation programs, and special/ad hoc projects assigned by the Managing Director to support company objectives.

KUALIFIKASI MINIMUM

• Bachelor’s degree in Business, Management, Marketing, Finance, or related field; Master’s degree is an advantage.
• Minimum 10 years of experience in Commercial, Sales, Marketing, Business Development, or General Management.
• Minimum 3–5 years in a senior leadership role, managing Heads/Managers and cross‑functional teams.
• Proven experience managing national revenue, profitability, commercial strategy, and business growth.
• Strong experience across GT, MT, Key Account, Distributor, and Retail channels.
• Proven ability to manage sell‑in, sell‑through, sell‑out, channel performance, and commercial KPIs.
• Strong understanding of P&L, budgeting, forecasting, ROI, CAC, and data‑driven performance management.
• Demonstrated experience in business expansion, strategic partnerships, and key account development.
• Strong leadership, strategic thinking, negotiation, analytical, and decision‑making skills.
• Experience in consumer electronics, FMCG, retail, distribution, or related industries is preferred.
• Proficient in English and Bahasa Indonesia, both written and spoken.

RINGKASAN PERKERJAAN

• *SPESIALISASI**: Sales and Marketing
• *PENDIDIKAN MINIMAL**: S1 (Sarjana)
• *SISTEM KERJA**: On‑site
• *TIPE PEKERJAAN**: Full time
• *LOKASI**: North Jakarta, DKI Jakarta, Indonesia
• *INDUSTRI**: Consumer Goods
• *SITUS PERUSAHAAN**: https://simbaddagroup.com

TENTANG PERUSAHAAN

Starting an unincorporated business in 1996, Simbadda Group has been distributing high quality consumer electronics throughout Indonesia. The business unit has started to form a corporate business since 2002.

One of our leading brands is SIMBADDA, which is known by the Indonesian people as a pioneer of speakers, cases and power supplies. We are also involved in the distribution of premium gadget accessories and PC components. Simbadda Group will continue to expand its distribution business to grow in the consumer electronics industry in Indonesia.

Simbadda Group always upholds the value of honesty, among others: honesty of quality, honesty of cooperation in business and trying to establish cooperation with all partners throughout Indonesia.

Currently, Simbadda Group is expanding towards digital transformation that is looking for enthusiastic, passionate, ambitious individuals to be part of us.