General Manager – Commercial & Marketing

PT Simbadda Group Indonesia; Jakarta Utara; On-site; IDR 1,500,000,000 - 2,300,000,000; Full time

Job summary

PT Simbadda Group Indonesia is seeking a visionary Chief Commercial Officer to own national revenue, profitability, and sustainable growth across all commercial and marketing functions. You will lead division heads, align brand and channel strategies, and drive a comprehensive end-to-end funnel with measurable outcomes.

You will report to the Managing Director, shape partnerships across GT, MT, Key Accounts, and retail channels, and build a high-performance leadership team to deliver ongoing

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field.
• 10+ years in Commercial, Sales, Marketing, Business Development, or General Management.
• 3–5 years in a senior leadership role, managing Heads/Managers.
• Experience managing national revenue, profitability and KPIs.
• Experience across GT/MT/Key Accounts/Distributors/Retail.
• Proficient in English and Bahasa Indonesia.

Responsibilities

• Own and be accountable for national revenue, profitability, and sustainable growth.
• Lead, oversee, and evaluate the performance of Division Heads under the Commercial & Marketing function.
• Set overall commercial and marketing direction including brand strategy and channel execution.
• Govern the end-to-end funnel from Brand Guidance to Retention with measurable results.
• Establish and review KPIs covering revenue, profitability, channel performance, CAC, ROAS, LTV, and ROI.
• Conduct regular performance reviews with each Head and implement improvement plans.
• Oversee national channel development across GT, MT, Key Accounts, Retail, and e-commerce.
• Allocate budgets with clear ROI accountability and business impact.
• Drive strategic alignment between Brand Principle/Holding and distributors/partners.
• Lead strategic decisions on growth, partnerships, and transformation.
• Act as primary escalation point for Commercial & Marketing matters before MD.
• Build a scalable, accountable leadership team and coach Heads under the function.
• Provide regular performance updates and strategic recommendations to the MD.
• Lead transformation programs and special projects to support objectives.

Skills

Strategic leadership

Data-driven performance

P&L management

Negotiation

Analytical skills

Decision making

English proficiency

Bahasa Indonesia proficiency

Education

Bachelor’s degree in Business/Management/Marketing/Finance

Master’s degree advantageous

Job description

Job Description

• Own and be accountable for national revenue, profitability, and sustainable business growth across all commercial and marketing functions.
• Lead, oversee, and evaluate the performance of all Division Heads under the Commercial & Marketing function, ensuring alignment with business objectives and performance targets.
• Set overall commercial and marketing direction, ensuring alignment between brand strategy, channel strategy, digital growth, omnichannel, and sales execution.
• Govern the end-to-end business funnel from Brand Guidance → Branding → Traffic & Acquisition → Channel Execution → Conversion → Retention, ensuring each function contributes to measurable business results.
• Establish and review key performance indicators covering revenue, profitability, channel performance, sell-in, sell-through, sell-out, CAC, ROAS, LTV, conversion, retention, and marketing ROI.
• Conduct regular business and performance reviews with each Head, identify performance gaps, and ensure timely corrective actions and improvement plans.
• Oversee national channel development and expansion across GT, MT, Key Accounts, Superstores, Retail, Experience Stores, E-Commerce, Marketplace, Website, and other strategic channels.
• Ensure effective allocation and utilization of commercial and marketing budgets, with clear accountability for ROI and business impact.
• Drive strategic alignment between Brand Principle / Holding, Distributor, Commercial, Marketing, Digital, Retail, and other relevant functions.
• Lead major strategic decisions related to business growth, market expansion, key partnerships, customer acquisition, and commercial transformation.
• Act as the primary strategic escalation and decision‑making point for Commercial & Marketing matters before escalation to the Managing Director.
• Build a strong, scalable, accountable, and performance‑driven leadership team, including coaching and developing the Heads under the function.
• Provide regular business performance updates, strategic recommendations, key risks, and growth opportunities to the Managing Director.
• Lead strategic initiatives, transformation programs, and special/ad hoc projects assigned by the Managing Director to support company objectives.

Minimum Qualifications

• Bachelor’s degree in Business, Management, Marketing, Finance, or related field; Master’s degree is an advantage.
• Minimum 10 years of experience in Commercial, Sales, Marketing, Business Development, or General Management.
• Minimum 3-5 years in a senior leadership role, managing Heads/Managers and cross‑functional teams.
• Proven experience managing national revenue, profitability, commercial strategy, and business growth.
• Strong experience across GT, MT, Key Account, Distributor, and Retail channels.
• Proven ability to manage sell-in, sell-through, sell-out, channel performance, and commercial KPIs.
• Strong understanding of P&L, budgeting, forecasting, ROI, CAC, and data‑driven performance management.
• Demonstrated experience in business expansion, strategic partnerships, and key account development.
• Strong leadership, strategic thinking, negotiation, analytical, and decision‑making skills.
• Experience in consumer electronics, FMCG, retail, distribution, or related industries is preferred.
• Proficient in English and Bahasa Indonesia, both written and spoken.