Gen AI-Driven Consumer Insights Lead (SEA)

MASH; Jakarta Pusat; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

MASH is seeking a highly analytical Consumer Insights Specialist to transform product behavior, feedback, and market signals into actionable intelligence across Southeast Asia. The role sits at the intersection of research, product analysis, competitive intelligence and AI-enabled workflows.

You will design deep research, track market movements in SEA with Indonesia as a priority, build repeatable data workflows, and translate findings into sharper product and growth recommendations for

Qualifications

• 8+ years in consumer insights or related analytical roles.
• Detail-oriented with structured analysis rather than surface observations.
• Strong qualitative and quantitative research skills with methodologies.
• Hands-on with Gen AI tools to support research and insights.
• Some scripting or low-code/no-code automation experience.
• Ability to translate complex findings into concise recommendations.
• Comfort presenting findings to cross-functional stakeholders.
• Fluent English and Bahasa Indonesia; strong knowledge of SE Asia markets.

Responsibilities

• Conduct deep-dive product research, teardowns, and benchmarking across apps and Gen AI experiences.
• Evaluate user journeys, onboarding, UX/UI, retention, and usability across mobile and web.
• Track competitor launches and market movements in Southeast Asia and Indonesia.
• Turn observations into strategic implications for marketing, product, and GTM teams.
• Design and manage structured research across SEA markets with Indonesia as a priority.
• Combine qualitative and quantitative signals to identify patterns and opportunities.
• Monitor sentiment, share of voice, and emerging perceptions across digital channels.
• Build lightweight, repeatable workflows for data collection and analysis.
• Create dashboards and insight summaries for faster stakeholder access.
• Experiment with Gen AI to improve efficiency while maintaining quality control.

Skills

Consumer insights

Product research

Quantitative analysis

Qualitative research

Gen AI tools

Automation

Dashboard building

Job description

MASH is seeking a highly analytical Consumer Insights Specialist to transform product behavior, feedback, and market signals into actionable intelligence across Southeast Asia. The role sits at the intersection of research, product analysis, competitive intelligence and AI-enabled workflows.

You will design deep research, track market movements in SEA with Indonesia as a priority, build repeatable data workflows, and translate findings into sharper product and growth recommendations for