Field Sales Enablement Coach

BukuWarung; Jakarta Pusat; On-site; IDR 223,200,000 - 502,200,000; Full time

Job summary

BukuWarung is seeking a Field Trainer to drive sales capability across the merchant field sales network, including new joiners, MSEs, RSEs, and field leaders. The role emphasizes in-field coaching, ride-alongs, and training reinforcement rather than classroom work.

You will bridge field execution with L&D and business teams, identifying gaps, delivering targeted training, and feeding insights back into training content and sales practices.

Qualifications

• 5–6 years of combined field training and field sales experience.
• Proven field trainer track record with measurable impact on productivity or retention.
• Hands-on field sales experience, ideally in FMCG, telco, fintech or MSME-focused sales.
• Experience coaching leaders and managing coaching for supervisors and team leads.
• High mobility with frequent travel across provinces and short-term relocations.

Responsibilities

• Analyze training needs and field insights to design quarterly training plans.
• Deliver onboarding for new joiners via ride-alongs, demos, and on-the-spot feedback.
• Coach and upskill existing field sales teams on selling skills, objection handling, and territory planning.
• Roll out new products, programs, and SOPs to ensure consistent messaging across areas.
• Train leaders to coach their teams, join field visits to observe coaching, provide feedback.
• Design and update practical training content, playbooks, scripts, and short videos.
• Measure training effectiveness using field data and reporting to L&D and business leaders.

Skills

Field training

Sales coaching

Facilitation

Performance analysis

Leadership coaching

Mobility

Feedback delivery

Job description

BukuWarung is seeking a Field Trainer to drive sales capability across the merchant field sales network, including new joiners, MSEs, RSEs, and field leaders. The role emphasizes in-field coaching, ride-alongs, and training reinforcement rather than classroom work.

You will bridge field execution with L&D and business teams, identifying gaps, delivering targeted training, and feeding insights back into training content and sales practices.