F&B Marketing Lead — Pre-Open Growth & Campaigns

PT Sinar Cakrawala Semesta; Jakarta Utara; On-site; IDR 360,000,000 - 720,000,000; Full time

Job summary

PT Sinar Cakrawala Semesta in Jakarta is seeking a Head of Marketing / Marketing Lead to drive a pre-opening restaurant project. You will shape brand, media strategy, and community engagement to build anticipation and demand.

You will oversee social media, content creation, market analysis, campaigns, KOL partnerships, events, and customer data reporting to support a successful launch and sustainable growth.

Qualifications

• Creative and strategic mindset for brand storytelling.
• Ability to network with influencers and industry players.
• Strong interest in F&B and hospitality industry dynamics.
• Experience shaping marketing for restaurant pre-openings.

Responsibilities

• Social media & content creation to build brand buzz.
• Conduct market analysis to inform positioning and promos.
• Plan campaigns and promotions for launch readiness.
• Coordinate with KOLs and community networks.
• Lead events, activations and experiential marketing.
• Manage customer database and reporting for performance insights.

Skills

Creative

Strategic thinking

Well-connected

F&B hospitality passion

Job description

PT Sinar Cakrawala Semesta in Jakarta is seeking a Head of Marketing / Marketing Lead to drive a pre-opening restaurant project. You will shape brand, media strategy, and community engagement to build anticipation and demand.

You will oversee social media, content creation, market analysis, campaigns, KOL partnerships, events, and customer data reporting to support a successful launch and sustainable growth.