Exhibitions - Marketing Lead

PT Maison Events Indo; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading event management company in Indonesia is seeking an Exhibition Marketing Lead to drive the marketing strategy and execution for trade shows. The role involves developing marketing strategies, managing campaigns, and building media partnerships to ensure successful events. Candidates should possess a Bachelor's degree in Marketing or a related field, along with 5+ years of marketing experience, preferably in exhibitions or B2B marketing. Strong command of English is required, and knowledge of Chinese is a plus. This position offers a full-time contract and opportunities to impact event success.

Qualifications

• 5+ years of marketing experience, preferably in exhibitions or events.
• Strong understanding of digital marketing tools and analytics.
• Experience working with design, production, and media vendors.

Responsibilities

• Drive marketing strategy and execution for trade shows.
• Lead campaigns across digital, social media, and offline channels.
• Conduct post-event analysis to improve future editions.

Skills

Digital marketing tools expertise

Excellent communication

Project management skills

Data-driven mindset

Creative thinking

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

CRM

Email automation

Adobe Suite

Job description

Department: Marketing & Communications
Location: Indonesia
Employment Type: Full-Time

Overview

The Exhibition Marketing Lead drives the full spectrum of marketing strategy and execution for the assigned trade show. This role leads campaign planning, branding, audience acquisition, digital marketing, media partnerships, and onsite communications to ensure each event achieves strong attendance, engagement, and commercial outcomes. This role requires strong command of English and ability to speak Chinese is a strong added advantage.

Key Responsibilities

Annual & Event‑specific Marketing Strategy

• Develop annual and event‑specific marketing strategies for visitor, delegate, and exhibitor acquisition.
• Conduct market research to identify target audiences, industry trends, and competitive positioning.
• Build marketing budgets, timelines, and KPIs for each event.

Campaign Management

• Lead 360° campaigns across digital, social media, email, paid ads, PR, and offline channels.
• Optimize messaging and creative assets to drive registrations and audience quality.
• Create compelling content to produce brochures, web content, videos, and promotional materials.
• Manage event websites, SEO, marketing automation, and CRM‑driven campaigns.
• Track funnel performance and audience segmentation; use analytics to improve conversion.
• Oversee paid media, retargeting, and lookalike audience strategies.

Partnerships & Media Relations

• Build partnerships with media, industry associations, chambers, and community groups to expand reach.
• Manage press releases, media kits, and interview opportunities for key industry spokespeople.

Exhibitor & Sponsor Marketing

• Develop exhibitor toolkits, marketing guides, and co‑promotion programs.
• Ensure sponsors receive promised visibility and branding deliverables.
• Oversee onsite signage, show guides, venue branding, and experience touchpoints.
• Ensure consistent branding throughout the event journey — from pre‑event to post‑event.

Stakeholder Management

• Work closely with Operations, Sales & Sponsorship, and Business Relations teams to align marketing with commercial objectives.
• Present campaign performance reports to management and recommend improvement strategies.

Post‑Event Analysis

• Conduct post‑event marketing reviews, visitor analytics, satisfaction surveys, and ROI reports.
• Use insights to improve future editions.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience, preferably in exhibitions, events, or B2B marketing.
• Strong understanding of digital marketing tools (CRM, email automation, analytics, social ads).
• Excellent communication, copywriting, and project management skills.
• Data‑driven mindset with the ability to interpret campaign metrics.
• Creative, resourceful, and able to handle multiple deadlines.
• Experience working with design, production, and media vendors.

Preferred Skills

• Knowledge of exhibition industry best practices (e.g., RX, Informa, Messe approaches).
• Familiarity with visitor acquisition funnels and exhibitor marketing value.
• Ability to work in a fast‑paced, deadline‑driven environment.
• Basic understanding of design tools (Canva, Adobe Suite) is an advantage.

Why This Role Matters

This position plays a central role in driving the success of each exhibition by building strong brand presence, attracting high‑quality visitors, and supporting exhibitor satisfaction — ultimately contributing to revenue growth and long‑term show development.

Company Information

PT Maison Events Indo. To empower industries, communities, and markets across Indonesia by creating trade shows that unlock business growth, spark meaningful connections, and drive long‑term economic impact. Maison Events aims to be the partner that transforms exhibitions into platforms of progress — where innovation, partnerships, and opportunities meet.