Exhibitions - Business Relations Lead

PT Maison Events Indo; Jakarta Barat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Maison Events is seeking a Business Relations Lead in Indonesia to build and nurture relationships with industry stakeholders, buyers, associations, government bodies and strategic partners. You will drive commercial growth by strengthening engagement and ensuring priority sectors are well represented during exhibitions.

You will engage senior stakeholders, deliver industry insights, and work with sales to identify exhibitors and sponsors.

Qualifications

• Bachelor's degree in hospitality, service-related industries, business, marketing, communications, or a related field.
• Three to five years of experience in business development or industry relations.
• Exhibition experience and B2B event knowledge are not required.
• Exceptional networking and interpersonal communication skills.
• Strong understanding of B2B industries and trade dynamics.
• A relationship-driven approach with strong commercial awareness.
• Ability to engage senior stakeholders and influence decision-makers.
• Excellent organisation, follow-through, and client service skills.
• Proactive, confident, and comfortable representing the company at meetings and events.
• Fluent in English; additional languages are an advantage.

Responsibilities

• Develop and maintain strong relationships with key buyers and stakeholders.
• Understand buyers' needs, challenges, and objectives to ensure their attendance delivers clear value.
• Conduct buyer meetings, consultations, and follow-ups before, during, and after exhibitions.
• Build long-term relationships with industry leaders, trade associations, chambers of commerce, and government agencies.
• Represent the exhibition brand and position events as strategic platforms for industry development.
• Identify sector-specific trends, emerging players, and opportunities for new partnerships.
• Work closely with the sales team to identify potential exhibitors and sponsors within priority sectors.
• Provide industry insights, lead recommendations, and support for proposal development.
• Participate in client pitches and presentations to support new business acquisition.
• Structure and negotiate partnership agreements with associations, institutions, and industry groups.
• Coordinate partner contributions to event content, promotion, and audience outreach.
• Collaborate with conference and content teams to shape agendas, secure speakers, and involve industry experts.
• Host VIPs, buyers, sponsors, and stakeholders during events.
• Manage business matching activities, networking sessions, and VIP tours when required.
• Gather and analyse market intelligence on competitor events, industry developments, and exhibitor feedback.
• Deliver insights and strategic recommendations to improve future exhibitions.

Skills

Networking

Interpersonal communication

Client service

Education

Bachelor's degree

Job description

Based in Indonesia, the Business Relations Lead will build and nurture relationships with industry stakeholders, key buyers, associations, government bodies, and strategic partners. The role supports the commercial growth of exhibitions by strengthening industry engagement, understanding buyer needs, and ensuring priority sectors are well represented. This position connects business development, industry networking, client relationship management, and event delivery.

Key responsibilities

Develop and maintain strong relationships with key buyers and stakeholders.

Understand buyers' needs, challenges, and objectives to ensure their attendance delivers clear value.

Conduct buyer meetings, consultations, and follow-ups before, during, and after exhibitions.

Build long-term relationships with industry leaders, trade associations, chambers of commerce, and government agencies.

Represent the exhibition brand and position events as strategic platforms for industry development.

Identify sector-specific trends, emerging players, and opportunities for new partnerships.

Work closely with the sales team to identify potential exhibitors and sponsors within priority sectors.

Provide industry insights, lead recommendations, and support for proposal development.

Participate in client pitches and presentations to support new business acquisition.

Structure and negotiate partnership agreements with associations, institutions, and industry groups.

Coordinate partner contributions to event content, promotion, and audience outreach.

Collaborate with conference and content teams to shape agendas, secure speakers, and involve industry experts.

Host VIPs, buyers, sponsors, and stakeholders during events.

Manage business matching activities, networking sessions, and VIP tours when required.

Gather and analyse market intelligence on competitor events, industry developments, and exhibitor feedback.

Deliver insights and strategic recommendations to improve future exhibitions.

What we're looking for

Bachelor's degree in hospitality, service-related industries, business, marketing, communications, or a related field.

Three to five years of experience in business development or industry relations.

Exhibition experience and B2B event knowledge are not required.

Exceptional networking and interpersonal communication skills.

Strong understanding of B2B industries and trade dynamics.

A relationship-driven approach with strong commercial awareness.

Ability to engage senior stakeholders and influence decision-makers.

Excellent organisation, follow-through, and client service skills.

Proactive, confident, and comfortable representing the company at meetings and events.

Fluent in English; additional languages are an advantage.

Willingness to collaborate across project management, sales, sponsorship, and other departmental teams.

To empower industries, communities, and markets across Indonesia by creating trade shows that unlock business growth, spark meaningful connections, and drive long-term economic impact. Maison Events aims to be the partner that transforms exhibitions into platforms of progress — where innovation, partnerships, and opportunities meet.

1. Advance industries through curated, high-value trade exhibitions

3. Connect global and local communities

4. Build growth through insight and partnership

5. Promote innovation and digital enablement

To empower industries, communities, and markets across Indonesia by creating trade shows that unlock business growth, spark meaningful connections, and drive long-term economic impact. Maison Events aims to be the partner that transforms exhibitions into platforms of progress — where innovation, partnerships, and opportunities meet.

1. Advance industries through curated, high-value trade exhibitions

3. Connect global and local communities

4. Build growth through insight and partnership

5. Promote innovation and digital enablement

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