Esports Marketing Lead

Garena; Indonesia; Hybrid; IDR 350,000,000 - 550,000,000; Full time

Job summary

Garena is seeking a Marketing Lead to own the RoV Esports ecosystem marketing plan for RoV Pro League, from strategy to execution and season review, ensuring fans stay engaged.

You will translate tournament objectives into audience insights, content angles, channel plans, and success metrics, while leading creative direction and coordinating with design, production, partners, and regional teams.

Qualifications

• At least 2-5 years of proven experience in end-to-end strategic marketing, with ownership from strategy and planning through execution and performance evaluation.
• Proven experience working with production houses or creative partners to develop high-quality videos, campaign films, or content series.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Responsibilities

• Own the marketing plan for RoV Esports Ecosystem, with primary focus on RoV Pro League - from strategy, tactics, budget, and creative direction through execution and season review.
• Turn tournament and business objectives into a clear marketing approach: audience insight, content angles, channel plan, campaign priorities, and success metrics.
• Define the content narrative around livestreams and follow-up content, ensuring every matchday, storyline, and major moment has a reason for fans to care.
• Lead creative requirements for RoV Pro League’s season identity: season concept, slogan, theme, visual identity, key visuals, theme song, and tournament promotional video.

Skills

Strategic marketing

Content development

Campaign management

Esports knowledge

English fluency

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

• Own the marketing plan for RoV Esports Ecosystem, with primary focus on RoV Pro League - from strategy, tactics, budget, and creative direction through execution and season review.


• Turn tournament and business objectives into a clear marketing approach: audience insight, content angles, channel plan, campaign priorities, and success metrics.


• Define the content narrative around livestreams and follow-up content, ensuring every matchday, storyline, and major moment has a reason for fans to care.

Creative Direction & Content Development

• Lead creative requirements for RoV Pro League’s season identity: season concept, slogan, theme, visual identity, key visuals, theme song, and tournament promotional video.


• Set a high bar for storytelling and execution across all tournament marketing assets - not just what gets made, but why it matters to the community.


• Translate ideas into sharp briefs that give designers, production partners, agencies, KOLs, and other collaborators a clear direction to deliver against.

Cross-Functional Delivery

• Work closely with Design, Video Editing, marketing and product teamto deliver campaigns and assets on time, within budget, and at the quality RoV Pro League deserves.


• Manage external partners including production houses, agencies, KOLs, and other creative resources — from briefing and feedback through final delivery.


• Coordinate closely with regional teams to align marketing plans, content direction, and delivery for both local leagues and international tournaments.

Performance & Continuous Improvement

• Analyse performance data, audience response, and content results to identify what worked, what did not, and where the next season can improve.


• Turn learnings into practical strategic recommendations and repeatable playbooks for future RoV Esports campaigns.

Job Requirements

Marketing Experience

• At least 2-5 years of proven experience in end-to-end strategic marketing, with ownership from strategy and planning through execution and performance evaluation.


• Proven experience working with production houses or creative partners to develop high-quality videos, campaign films, or content series.


• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Digital Marketing & End-to-End Campaign Management

• Strong understanding of digital marketing, campaign management, social media platforms, and various content formats.


• Ability to translate broad business objectives into clear marketing strategies, covering target audience, key messages, content direction, tactics, budget, execution plan, and KPIs.


• Strong logical, analytical, and critical-thinking skills, with the ability to use performance data and insights to inform creative and strategic decisions.

Gaming & Esports Understanding

• A genuine gaming enthusiast with a strong interest in RoV and RoV Pro League.


• Good understanding of the sports and esports landscape, including industry trends, audience behavior, and key moments that drive fan engagement.


• Ability to think beyond tournament promotion and understand how to build compelling narratives and experiences that keep fans engaged throughout a season.


• Proactive and driven to explore new approaches, take ownership of complex challenges, and deliver meaningful results.


• Strong problem-solving skills, with the ability to balance creative ambition, operational constraints, and multiple stakeholder needs.


• Strong communication and stakeholder management skills, with the ability to align internal teams and external partners toward a shared direction.


• Fluent in English, with strong verbal and written communication skills.

Good to Have

• Experience in esports, sports, gaming, entertainment, live events, or related industries would be a plus.


• Experience leading, mentoring, or coaching content, creative, or campaign teams would be a plus.


• Experience managing marketing for tournaments, leagues, livestreams, always-on content, or related formats is preferred.


• Experience working with KOLs, talents, agencies, media partners, or other external partners to amplify major campaigns or cultural moments would be a plus.


• Hands-on experience using AI or automation tools to identify opportunities, solve workplace challenges, streamline recurring tasks, or automate workflows would be a plus.