Employer Brand & Insights Analyst

PT Esensi Solusi Buana (ESB); Jakarta Utara; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

PT Esensi Solusi Buana (ESB) is seeking an Employee Branding Analyst to shape and execute our employer branding initiatives in Jakarta. You will craft authentic storytelling, develop campaigns, and partner with universities and communities to attract top talent while enhancing the employee experience.

Ideal candidates have 2+ years in HR or branding, strong communication skills, and a passion for culture, values, and inclusive talent experiences aligned with ESB’s Honesty, Empathy, and Agility.

Qualifications

• Bachelor’s degree in HR, communications, marketing, psychology, or related field.
• 2+ years of experience in HR, employer branding, culture, or employee engagement.
• Strong storytelling and content development skills to convey authentic employee experiences.

Responsibilities

• Develop and implement employer branding strategies aligned with culture and values.
• Conduct market research, EVP benchmarking, and talent insights to improve positioning.
• Own annual employer branding roadmap, campaign plans, and content strategy.
• Lead integrated employer branding campaigns across social media, career sites, and recruitment platforms.
• Develop authentic storytelling, including employee stories, testimonials, and videos.
• Build partnerships with universities, talent communities, and external stakeholders.
• Lead activations and talent engagement events, both online and offline.
• Monitor performance metrics and translate insights into data-driven optimizations.

Skills

Employer branding

Content development

Storytelling

Stakeholder management

Campaign management

Social media

Education

Bachelor’s degree in HR, communications, marketing, psychology, or related field

Job description

PT Esensi Solusi Buana (ESB) is seeking an Employee Branding Analyst to shape and execute our employer branding initiatives in Jakarta. You will craft authentic storytelling, develop campaigns, and partner with universities and communities to attract top talent while enhancing the employee experience.

Ideal candidates have 2+ years in HR or branding, strong communication skills, and a passion for culture, values, and inclusive talent experiences aligned with ESB’s Honesty, Empathy, and Agility.