Education Brand & Social Media Strategist

Peachblossoms National Plus School

Desa Ciranjeng

On-site

IDR 100,440,000 - 167,400,000

Full time

14 days+

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Job summary

Peachblossoms National Plus School in Bekasi Utara, Jawa Barat, is seeking a dynamic School Marketing and Social Media Officer. This full-time role focuses on building the school's brand, developing digital campaigns, and engaging with the school community.

You will create content for Facebook, Instagram, TikTok, and other channels, optimise the website, and analyse campaign results to drive enrolment and awareness. English and Bahasa Indonesia fluency is essential.

Qualifications

Proven experience in digital marketing and social media management.
Excellent written and verbal English and Bahasa Indonesia.
Ability to create compelling content across formats (text, image, video).
Strong understanding of SEO and SEM fundamentals.
Experience with analytics and reporting on campaigns.

Responsibilities

Develop, create and manage engaging content across all school social media platforms.
Design and implement digital marketing campaigns to increase enrolment and brand awareness.
Plan and execute school events with strong digital marketing support.
Create high-quality visual content aligned with the school's brand.
Manage the school website and optimise for search engines.
Monitor analytics and report on engagement, reach and performance.
Engage with prospective and current parents, students and community members.
Collaborate with staff to gather content and update marketing materials.
Develop email marketing campaigns and newsletters.
Research market trends and competitor activities.