Ecommerce Marketing Manager

Anker Innovations; Jakarta Pusat; On-site; IDR 350,000,000 - 600,000,000; Full time

Job summary

Anker Innovations seeks a seasoned E-commerce Promotions Manager to lead monthly promotion planning and ads strategy across Shopee, TikTok, and Tokopedia for 16 stores in Indonesia.

You will define campaigns, discount structures, vouchers, bundles, and ad budget deployment, while collaborating with the IDI Team to align strategy and drive daily execution. You will own the promo ROI view, set ROAS targets, and oversee weekly performance reviews to ensure data-driven cross-platform plans.

Qualifications

• 5+ years in e-commerce, with at least 2 years in promotion planning, ads strategy, performance marketing, or commercial planning — not pure operations.
• Deep understanding of Shopee, TikTok Shop, and Tokopedia ads ecosystems.
• Demonstrated ability to build promotion calendars and ads budget/ROAS frameworks.
• Experience working with or through an IDI Team, reseller, or agency partner — coordinating with their ads team.
• Strong data skills: dashboards, promo ROI and ads performance analysis, data-driven plans.

Responsibilities

• Monthly Promotional Planning: produce the monthly promotion plan for each platform.
• Build the monthly promotion calendar for Shopee, TikTok, and Tokopedia.
• Set discount depth per hero product and campaign tier within approved promo ceilings.
• Design voucher architecture and bundle mechanics for each campaign.
• Align plans with platform campaign slots and co-funding strategies.
• Present the plan for approval and brief the IDI Team to execute.
• Own the promo ROI view and feed insights into next month’s plan.
• Set monthly ads budget allocation per platform, per brand, and per campaign.
• Define ROAS targets and ad efficiency guardrails per platform and ad format.
• Define keyword architecture and bidding strategy guardrails.
• Review ads performance weekly and adjust strategy monthly.
• Lead the monthly integrated review across platforms with IDI Team leadership.

Skills

Promotion planning

Ads strategy

Performance marketing

Commercial planning

Data dashboards

5+ years in e-commerce

Platform ads understanding

Job description

Anker Innovations is a global leader in consumer electronics, dedicated to turning Anker Indonesia's e-commerce ambition into disciplined, compounding execution.

About the Role

Own the monthly promotion plan and ads strategy across Shopee, TikTok, and Tokopedia for Anker's 16 stores. You do not execute — you plan. This role defines which campaigns we run, how deep we discount, how we structure vouchers and bundles, and how we deploy our ads budget. You will work directly with the IDI Team's strategy members and ads PIC to align and drive daily execution.

Responsibilities

• Monthly Promotional Planning
• Produce the monthly promotion plan for each platform — this is your core deliverable
• Build the monthly promotion calendar for Shopee, TikTok, and Tokopedia: which campaigns to join (Mega, Payday, double-date, thematic), which hero products to push, and the pacing across the month
• Set discount depth per hero product and campaign tier, within the Indonesia E-Commerce Manager's approved promo ceilings
• Design voucher architecture and bundle mechanics for each campaign
• Align the promotion plan with platform campaign slots and co-funding via the platform Category Manager
• Present the plan to the Indonesia E-Commerce Manager for approval, then brief the IDI Team strategy members to execute
• Own the promo ROI view: after each campaign, assess discount efficiency and feed findings into the next month's plan
• Set the monthly ads budget allocation per platform, per brand (Anker / Soundcore / Eufy), and per campaign
• Define ROAS targets and ad efficiency guardrails per platform and ad format
• Set the ad format mix: search, discovery, live shopping ads, video shopping ads
• Define keyword architecture and bidding strategy guardrails
• Review ads performance weekly with the IDI Team's ads PIC; adjust strategy monthly based on data
• Own the ads performance scorecard: spend, ROAS, contribution to GMV by format
• Be the direct working counterpart to the IDI Team's platform strategy members and ads PIC
• Conduct weekly alignment per platform track
• Lead the monthly integrated review across all platforms with IDI Team leadership
• Escalate issues that need the manager's authority
• Analysis & Insight
• Run campaign post-mortems: which promos delivered, which burned margin
• Analyze promotional elasticity and ad performance patterns
• Maintain the promotion and ads performance dashboard

Qualifications

• 5+ years in e-commerce, with at least 2 years in promotion planning, ads strategy, performance marketing, or commercial planning — not pure operations
• Deep understanding of at least two of: Shopee marketplace ads and campaigns, TikTok Shop ads and content/live ecosystem, Tokopedia marketplace
• Demonstrated ability to build promotion calendars and ads budget/ROAS frameworks
• Experience working with or through an IDI Team, reseller, or agency partner — coordinating with their ads team
• Strong data skills: dashboards, promo ROI and ads performance analysis, data-driven plans

Required Skills

• Strong data skills: dashboards, promo ROI and ads performance analysis, data-driven plans

Preferred Skills

• Experience working with or through an IDI Team, reseller, or agency partner — coordinating with their ads team