Administrative Specialist: Data Entry & Reporting

Pt Sukma Karya Tama; Bekasi; Sur place; IDR 600 000 000 - 900 000 000; Plein temps

Résumé du poste

Mastercard in Bekasi is seeking a Director, Consumer Marketing to drive multi‑channel marketing strategies across Indonesia, elevating brand preference and usage. You will lead consumer and B2B2C campaigns, optimize digital media, and collaborate with issuers to scale co‑funded programs.

The role requires 12+ years of progressive consumer marketing experience, strong leadership, and a track record of delivering insight‑led campaigns in regulated environments.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 12+ years of progressive consumer marketing experience in large, matrixed organizations.
• Proven leadership experience managing high‑performing teams and agencies.
• Strong strategic planning with end‑to‑end campaign leadership and measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM).
• Experience developing issuer/co-brand and partner marketing programs (B2B2C).
• Excellent executive communication and stakeholder management skills.

Responsabilités

• Lead Indonesia Consumer Marketing and Media channel strategies to drive brand preference and usage.
• Develop and measure social media content and manage publishing calendar.
• Leverage Mastercard assets to drive preference and create domestic market assets.
• Develop best practices and deliver campaigns with Issuers leveraging marketing assets.

Connaissances

Leadership

Strategic Planning

Digital Marketing

Brand Management

Media Planning

Stakeholder Management

Budget Management

Executive Communication

Formation

Bachelor's degree in Marketing/Business/Communications

MBA or equivalent (plus)

Outils

CRM

Paid Social

Search

Programmatic

Description du poste

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Director, Consumer Marketing

Posted 4 days ago

Job Description

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, Consumer Marketing
Overview
The Director, Consumer Marketing position within the SEA Marketing team will lead the Indonesia Consumer Marketing and Media channel strategies across Indonesia to drive Mastercard brand preference and usage.
The Role

• The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology
• Assist the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV's and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets.
• Develop and measure social media content and manage our social publishing calendar.
• Leverage Mastercard's suite of sponsorship assets to drive preference and share with customers and cardholders. Create new assets relevant for domestic market.
• Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.

All About You

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large, matrixed organizations (payments, fintech, FMCG or similar).
• Proven leadership experience managing high-performing teams and agencies-setting strategy, coaching talent, and driving accountability to outcomes.
• Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies-able to translate platform trends into scalable consumer programs.
• Experience developing issuer/co-brand and partner marketing programs (B2B2C), aligning stakeholders and delivering co-funded campaigns at scale.
• Strong media and communications expertise, including briefing and managing media agencies, optimizing channel mix, and ensuring brand consistency across touchpoints.
• Commercial acumen and financial discipline-able to manage budgets, build business cases, and report impact against agreed KPIs with senior stakeholders.
• Comfort operating in regulated environments; able to partner with Legal, Compliance and Risk to deliver marketing that meets local and regional requirements.
• Excellent executive communication and stakeholder management skills, with the ability to influence across functions and present clearly to leadership.

**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.