Sampoerna Academy - School Admin - Ay 26/27

Sampoerna Academy; Tangerang; On-site; IDR 2,715,424,000 - 3,982,621,000; Full time

Job summary

Mastercard is seeking a Director of Consumer Marketing to lead Indonesia’s multi-channel marketing strategy, driving brand preference and payment usage across digital, social, and sponsorship assets. You will craft insights-based campaigns, align with Issuers on co-brand programs, and oversee cross-functional teams to deliver measurable impact.

The role requires a strategic leader with 12+ years in consumer marketing, strong executive communication, and a track record of delivering integrated

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large, matrixed organizations.
• Proven leadership experience managing high-performing teams and agencies—setting strategy, coaching talent, and driving accountability.
• Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies—able to translate platform trends into scalable consumer programs.

Responsibilities

• Lead Indonesia Consumer Marketing and Media channel strategies to drive Mastercard brand preference and usage.
• Develop and measure social media content and manage the social publishing calendar.
• Leverage Mastercard's sponsorship assets to drive preference and share with customers and cardholders; create assets for domestic market.
• Develop issuer/co-brand and partner marketing programs (B2B2C) and deliver co-funded campaigns at scale.
• Collaborate with Legal, Compliance and Risk to ensure marketing meets local and regional requirements.

Skills

Digital marketing

Leadership

Brand management

Media planning

Strategy

Stakeholder management

Executive communication

Education

Bachelor's degree in Marketing, Business, Communications or related field

Job description

• What Sampoerna Academy School Admin Ay 26 27 J...

Showing 21 Sampoerna Academy School Admin Ay 26 27 jobs in Tangerang

Sorry to hear that! What didn’t you like about this job?

Wrong location

Too few details / Lack of information

Job appears outdated

Salary information missing or unclear

Other (please specify).

Please specify...

Verification *

Thank you for your feedback

Your input helps us improve our service.

Director, Consumer Marketing

Posted 21 days ago

Job Viewed

Tap Again To Close

Job Description

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, Consumer Marketing
Overview
The Director, Consumer Marketing position within the SEA Marketing team will lead the Indonesia Consumer Marketing and Media channel strategies across Indonesia to drive Mastercard brand preference and usage.
The Role
- The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology
- Assist the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV's and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets.
- Develop and measure social media content and manage our social publishing calendar.
- Leverage Mastercard's suite of sponsorship assets to drive preference and share with customers and cardholders. Create new assets relevant for domestic market.
- Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.
All About You
- Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
- 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large, matrixed organizations (payments, fintech, FMCG or similar).
- Proven leadership experience managing high-performing teams and agencies-setting strategy, coaching talent, and driving accountability to outcomes.
- Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
- Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies-able to translate platform trends into scalable consumer programs.
- Experience developing issuer/co-brand and partner marketing programs (B2B2C), aligning stakeholders and delivering co-funded campaigns at scale.
- Strong media and communications expertise, including briefing and managing media agencies, optimizing channel mix, and ensuring brand consistency across touchpoints.
- Commercial acumen and financial discipline-able to manage budgets, build business cases, and report impact against agreed KPIs with senior stakeholders.
- Comfort operating in regulated environments; able to partner with Legal, Compliance and Risk to deliver marketing that meets local and regional requirements.
- Excellent executive communication and stakeholder management skills, with the ability to influence across functions and present clearly to leadership.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance