Director, Consumer Marketing – SEA Indonesia

Pengiklan Anonim; Jawa Barat; Sur place; IDR 1 200 000 000 - 2 200 000 000; Plein temps

Résumé du poste

Mastercard in Indonesia seeks a Director of Consumer Marketing to guide comprehensive brand, digital and media programs across the market. You will lead multi‑channel campaigns, drive consumer insights, and optimize social content while leveraging sponsorship assets and partner marketing initiatives to grow brand preference and card usage.

The role requires senior leadership experience, strong strategic planning, and a track record of delivering results in regulated environments.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience leading integrated brand, digital and media programs for large, matrixed organizations.
• Proven leadership managing high-performing teams and agencies – setting strategy, coaching talent, and driving accountability to outcomes.
• Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies.
• Experience developing issuer/co-brand and partner marketing programs (B2B2C), aligning stakeholders and delivering co-funded campaigns at scale.
• Strong media and communications expertise, including briefing and managing media agencies, optimizing channel mix, and ensuring brand consistency across touchpoints.
• Commercial acumen and financial discipline – able to manage budgets, build business cases, and report impact against agreed KPIs with senior stakeholders.
• Comfort operating in regulated environments; able to partner with Legal, Compliance and Risk to deliver marketing that meets local and regional requirements.
• Excellent executive communication and stakeholder management skills, with the ability to influence across functions and present clearly to leadership.

Responsabilités

• The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology.
• Assist the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV's and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets.
• Develop and measure social media content and manage our social publishing calendar.
• Leverage Mastercard's suite of sponsorship assets to drive preference and share with customers and cardholders. Create new assets relevant for domestic market.
• Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.

Connaissances

Strategic leadership

Stakeholder management

Campaign leadership

Digital marketing

Media planning

Budget management

Executive communication

Formation

Bachelor's degree in Marketing, Business, Communications or related field

MBA or equivalent

Outils

CRM platforms

Social media management tools

Programmatic/Ad tech

Description du poste

Mastercard in Indonesia seeks a Director of Consumer Marketing to guide comprehensive brand, digital and media programs across the market. You will lead multi‑channel campaigns, drive consumer insights, and optimize social content while leveraging sponsorship assets and partner marketing initiatives to grow brand preference and card usage.

The role requires senior leadership experience, strong strategic planning, and a track record of delivering results in regulated environments.