Customer Experience & Retail Excellence Lead – Indonesia

Mr.Diy Indonesia; Jawa Barat; On-site; IDR 1,200,000,000 - 2,500,000,000; Full time

Job summary

Mastercard powers economies in 200+ countries and territories. Mastercard seeks a Director, Consumer Marketing to lead Indonesia consumer marketing and media strategy, driving brand preference and usage.

You will oversee digital marketing innovation, insights-driven targeting, and social content management while leveraging sponsorship assets for国内 markets. You will partner with issuers on co-funded campaigns, manage senior stakeholders, and drive end-to-end campaign leadership in a regulated

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs.
• Proven leadership experience managing teams and agencies; strong stakeholder management.
• End-to-end campaign leadership with insight-led briefs, creative/media planning and measurement.
• Deep expertise in digital and performance marketing (paid social, search, CRM) and cross-channel programs.
• Experience in issuer/co-brand and partner marketing programs (B2B2C) at scale.

Responsibilities

• Lead Indonesia consumer marketing and media strategy to drive brand preference and usage.
• Innovate, execute, implement and optimize digital marketing across mobile and emerging tech.
• Develop consumer insights using segmentation to define multi-channel targeting.
• Develop and measure social content and manage publishing calendar.
• Leverage sponsorship assets and create assets for domestic market; deliver B2B2C campaigns.

Skills

Executive leadership

Strategic planning

Digital and performance marketing

Social media strategy

Media optimization

Stakeholder management

Budget management

Brand development

Education

Bachelor's degree in Marketing/Business/Communications

MBA or equivalent

Tools

CRM platforms

Programmatic advertising platforms

Social media management tools

Media planning tools

Job description

Director, Consumer Marketing

Posted 18 days ago

Job Description

**Our Purpose**
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

**Title and Summary**
Director, Consumer Marketing

Overview
The Director, Consumer Marketing position within the SEA Marketing team will lead the Indonesia Consumer Marketing and Media channel strategies across Indonesia to drive Mastercard brand preference and usage.

The Role
• The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology
• Assist the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV's and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets.
• Develop and measure social media content and manage our social publishing calendar.
• Leverage Mastercard's suite of sponsorship assets to drive preference and share with customers and cardholders. Create new assets relevant for domestic market.
• Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.

All About You
• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large, matrixed organizations (payments, fintech, FMCG or similar).
• Proven leadership experience managing high-performing teams and agencies-setting strategy, coaching talent, and driving accountability to outcomes.
• Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies-able to translate platform trends into scalable consumer programs.
• Experience developing issuer/co-brand and partner marketing programs (B2B2C), aligning stakeholders and delivering co-funded campaigns at scale.
• Strong media and communications expertise, including briefing and managing media agencies, optimizing channel mix, and ensuring brand consistency across touchpoints.
• Commercial acumen and financial discipline-able to manage budgets, build business cases, and report impact against agreed KPIs with senior stakeholders.
• Comfort operating in regulated environments; able to partner with Legal, Compliance and Risk to deliver marketing that meets local and regional requirements.
• Excellent executive communication and stakeholder management skills, with the ability to influence across functions and present clearly to leadership.

**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.