Direct-Response Copywriter & Brand Voice Architect

Ku Creatives Unlimited; Jakarta Pusat; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

Ku Creatives Unlimited, based in Jakarta, Indonesia, is seeking a mid-level copywriter to own the direct-response strategy for client accounts and craft multi-format campaigns. You will partner with PMs and Video Editors to ensure messaging aligns with goals and brand voice across channels.

The role requires 3–4 years of copywriting experience, strong English and Bahasa Indonesia, and a portfolio demonstrating paid ad assets. Office-based in Jakarta with a middle-shift schedule.

Qualifications

• Bachelor's degree; background in language, journalism, marketing is a plus.
• 3–4 years copywriting experience with paid ad assets.
• Strong English copywriting for US/UK market; familiarity with social media formats.
• Advanced written English and Bahasa Indonesia.
• Portfolio emphasized over formal education.
• Comfortable with multiple revision rounds.
• Mid-shift working hours: 3 PM–12 AM.

Responsibilities

• Own the direct-response copywriting strategy and execution for each client account, not just follow a brief.
• Write and refine copy for complex, multi-format campaigns, making your own creative calls on messaging.
• Be the team's go-to for language consistency and brand voice across campaigns.
• Partner with PMs and Video Editors to align messaging with campaign objectives.
• Read performance data and use it to sharpen your writing.
• Guide Video Editors and Caption Checkers on messaging interpretation.
• Handle revisions and offer smart alternative messaging when needed.
• Bring clients fresh ad ideas based on industry best practices and trends.

Skills

English copywriting

Brand voice

Creative messaging

Campaign writing

Education

Bachelor's degree

Tools

MakeUGC

Adobe Firefly

HeyGen

ElevenLabs

Nano Banana

Job description

Ku Creatives Unlimited, based in Jakarta, Indonesia, is seeking a mid-level copywriter to own the direct-response strategy for client accounts and craft multi-format campaigns. You will partner with PMs and Video Editors to ensure messaging aligns with goals and brand voice across channels.

The role requires 3–4 years of copywriting experience, strong English and Bahasa Indonesia, and a portfolio demonstrating paid ad assets. Office-based in Jakarta with a middle-shift schedule.