Digital Promotion Specialist

PT Inti Mitbana Development; Banten; On-site; IDR 150,000,000 - 280,000,000; Full time

Job summary

PT Inti Mitbana Development in Tangerang (on-site) seeks a hands-on Digital Marketing Specialist to drive end-to-end content and multi-channel campaigns. You'll coordinate with agencies, manage social content across major platforms, and optimize media plans including Meta/Google ads, SEO, and analytics.

You will also handle CRM integration, website updates via Creata, and influencer/KOL partnerships, reporting to the Marketing Manager. On-site role in Balaraja, Tangerang.

Qualifications

• Bachelor's degree in Graphic Design, Marketing, Communications, Information Technology, or a related field.
• Minimum 3 years of digital marketing experience, preferably in real estate/property sector.
• Hands-on photography, videography, and video editing skills for social media content.
• Familiarity with Meta Ads, Google Ads, SEO, and Google Analytics to evaluate agency performance.
• Experience managing social media across Instagram, TikTok, YouTube, LinkedIn, and GBP.
• Familiarity with Creata CMS and CRM/leads management platforms.
• Strong communication to manage agencies/vendors, coordinate KOLs, and present reports.
• Drone piloting experience for progress footage is a plus.

Responsibilities

• End-to-End Content Creation: produce site progress updates, event highlights, lifestyle and promo content for social media.
• Multi-Channel Distribution & Community Admin: mirror content across IG, TikTok, YouTube; manage daily responses and GBP.
• Agency Management & Media Planning: liaise with agency, allocate ad budgets, evaluate Meta/Google ads and SEO.
• CRM & Vendor Management: coordinate with CRM vendor for leads management system integration.
• Performance Reporting: analyze agency performance and prepare weekly social media reports.

Skills

Digital marketing

Photography

Video editing

Social media management

Content creation

Communication

Agency management

KOL coordination

SEO

Google Analytics

Education

Bachelor's degree in Graphic Design, Marketing, Communications, Information Technology, or a related field

Tools

Creata CMS

Meta Ads

Google Ads

Google Analytics

CRM system

Job description

Bachelor's degree in Graphic Design, Marketing, Communications, Information Technology, or a related field.

Minimum 3 years of digital marketing experience, preferably in the real estate/property sector.

Hands-on photography, videography, and video editing skills for producing social media content.

Practical understanding of Meta Ads, Google Ads, SEO, and Google Analytics to evaluate agency performance and media plans.

Experience managing social media accounts across Instagram, TikTok, YouTube, LinkedIn, and Google Business Profile.

Familiarity with website management tools (Creata or similar CMS) and CRM/leads management platforms.

Strong communication skills to manage external agencies/vendors, coordinate KOLs, and present reports to management.

Able to pilot drones for capturing progress update footage is preferable.

Willingness to work full-time on-site in Balaraja, Tangerang.

Job Description

End-to-End Content Creation: Produce site progress updates, event highlights, lifestyle and promotional content for social media channels.

Multi-Channel Distribution & Community Admin: Mirror video content across Instagram, TikTok, and YouTube; manage daily community responses across social channels and Google Business Profile (GBP).

Agency Management & Media Planning: Act as the main liaison for the digital marketing agency, collaborating on ad budget allocations and evaluating media plans for Meta Ads, Google Ads, and SEO.

CRM & Vendor Management: Liaise with the CRM vendor for leads management system integration, monitoring, and lead funnel coordination.

Performance Reporting: Analyze agency performance biweekly/monthly and prepare weekly social media performance reports (GBP IG, Sakura Square IG, TikTok, YouTube) for the Marketing Manager.

KOL & Influencer Coordination: Source, negotiate, and execute partnerships with influencers/KOLs for project launches and marketing events directly or via agency.

Website Updates: Manage, update, and publish content on the official company website via Creata.

Event & Operational Support: Assist with live event footage capture, on-site setup/loading for exhibitions, and review in-house sales digital ad reimbursement reports.