Social Media & Content Manager

MatchaTalent; Denpasar; On-site; IDR 279,000,000 - 558,000,000; Full time

Job summary

MatchaTalent in Bali, Indonesia seeks a strategic Social Media & Content Manager to elevate brand authority and generate qualified investment leads through premium content across YouTube, LinkedIn, Meta, and email marketing. This on-site role partners with the Founder and leadership to craft content that drives awareness, trust, and conversions.

You will independently create, optimize, and distribute compelling content, while leveraging data-driven insights to improve performance and ensure

Qualifications

• Bachelor's degree or equivalent with portfolio
• 5–6 years in social media/content/digital video/digital marketing
• Strategic content creation for premium brands, real estate, or luxury segments
• Experience supporting founder branding or high-ticket funnels is preferred
• Proficiency in video editing software such as Premiere Pro/Final Cut/CapCut
• Understanding of YouTube growth, LinkedIn distribution, Meta ads, SEO basics
• Ability to repurpose content into multiple formats
• Strong copywriting, storytelling and digital comms with a commercial mindset
• Entrepreneurial, proactive, independent with multiple priorities
• Data-driven with capability to analyze content performance
• English proficiency mandatory; Dutch is a plus

Responsibilities

• Plan, script, film, edit and publish long- and short-form video content across YouTube, LinkedIn, Meta and email channels
• Develop executive branding content positioning leadership as authorities in real estate investment
• Repurpose core content into platform-specific assets to maximize reach
• Create high-converting marketing copy, email nurture sequences and landing-page content
• Optimize content performance via thumbnails, titles, hooks, retention, CTR, and engagement metrics
• Monitor content performance and link engagement to leads and sales pipeline
• Collaborate with marketing, advertising and external partners on campaigns
• Ensure all content reflects premium brand positioning, design quality and investment value
• Stay current with platform algorithms, trends, SEO, and opportunities to grow organic and paid reach

Skills

Social media management

Content creation

Digital video production

Content marketing

Video editing software proficiency

Copywriting

Storytelling

English proficiency

Entrepreneurial mindset

Data-driven marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Creative Media

Bachelor's degree in Film Production

Bachelor's degree in Digital Marketing

Equivalent professional experience

Tools

Adobe Premiere Pro

Final Cut Pro

CapCut Pro

Job description

This role requires the candidate to work on-site in Bali, Indonesia.

Client Overview

Our client is a fast-growing real estate developer and property investment company specializing in premium residential and hospitality developments across Bali. The company delivers end-to-end property solutions covering land acquisition, architectural design, construction, investment advisory, and professional property management.

Focused on serving international investors, the organization develops luxury real estate assets that combine contemporary tropical architecture, high construction standards, and attractive long-term investment returns. With an expanding portfolio of premium developments, the company continues to strengthen its brand presence by leveraging high-quality content, digital marketing, and founder-led personal branding to engage high-net-worth individuals worldwide.

Job Role

The Social Media & Content Manager is a strategic, high-impact content marketing role responsible for building brand authority, expanding digital reach, and generating qualified investment leads through premium content production and multi-platform distribution.

This role goes beyond traditional social media management by serving as the organization's content engine, producing high-quality digital assets that guide potential investors through the marketing funnel—from awareness and trust-building to lead generation and sales conversion. Working closely with the Founder and management team, the successful candidate will independently create, optimize, and distribute compelling content across YouTube, LinkedIn, Meta platforms, and email marketing channels while continuously improving performance through data-driven insights.

Key Responsibilities

• Plan, script, film, edit, and publish long-form videos, short-form content, and promotional materials across YouTube, LinkedIn, Meta platforms, and other digital channels.
• Develop executive personal branding content that positions company leadership as trusted authorities within the real estate investment industry.
• Repurpose core content into multiple platform-specific assets to maximize audience reach, engagement, and content efficiency.
• Create high-converting marketing copy, email nurturing campaigns, landing page content, and lead generation assets.
• Optimize content performance through continuous testing of thumbnails, titles, hooks, video retention, click-through rates (CTR), and audience engagement metrics.
• Monitor and analyze content performance, linking digital engagement to qualified leads and sales pipeline contribution.
• Collaborate with marketing, advertising, and external creative partners to support integrated marketing campaigns.
• Ensure all published content consistently reflects the company's premium brand positioning, design quality, craftsmanship, and investment value proposition.
• Stay current with platform algorithms, content trends, SEO best practices, and emerging digital marketing opportunities to maximize organic and paid reach.

Candidate Requirements

• Bachelor's degree in Marketing, Communications, Creative Media, Film Production, Digital Marketing, or a related field. Equivalent professional experience with a strong creative portfolio will also be considered.
• Minimum 5–6 years of professional experience in social media management, content creation, digital video production, or content marketing.
• Proven experience creating strategic content for premium brands, real estate, property investment, luxury lifestyle, or other high-value products and services.
• Experience supporting founder branding, executive thought leadership, or high-ticket marketing funnels is highly preferred.
• Advanced proficiency in professional video editing software such as Adobe Premiere Pro, Final Cut Pro, CapCut Pro, or equivalent platforms.
• Strong understanding of YouTube growth strategies, LinkedIn content distribution, Meta platform advertising, SEO fundamentals, and content optimization techniques.
• Demonstrated ability to transform a single content asset into multiple platform-specific formats for maximum audience engagement.
• Strong copywriting, storytelling, and digital communication skills with a commercial mindset focused on lead generation and conversion.
• Highly entrepreneurial, proactive, and capable of working independently with minimal supervision while managing multiple priorities.
• Data-driven with the ability to analyze content performance and continuously improve marketing effectiveness based on measurable business outcomes.
• Professional working proficiency in English is mandatory. Proficiency in Dutch is considered a strong advantage.

Job Code: #792