Digital Marketing Specialist: Social, SEO & Growth

Vitamate Indonesia; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 25,389,000 - 30,411,000; Full time

Benefits offered by this job

Base salary

Bonuses

Training & development

Career progression

Job summary

Vitamate Indonesia invites a talented Digital Marketing professional to join our Surabaya team. This full-time role focuses on creating and executing digital campaigns across Instagram and Facebook, boosting brand awareness and customer engagement in a competitive wellness market.

You will develop content, optimize SEO/SEM, monitor KPIs, and report insights. Fresh graduates are welcome; proficiency with Canva/Capcut and META ADS is preferred; Indonesian and English communication skills required.

Qualifications

• Undergraduate / Fresh-Graduate / Last Year Students are welcome to apply.
• Strong knowledge of digital marketing channels including social media, email marketing, SEO, SEM, and content marketing.
• Proficiency with digital marketing tools and platforms on META ADS.
• Excellent written and verbal communication skills in both Indonesian and English.
• Creative thinking with the ability to develop innovative marketing campaigns and compelling content.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Proficiency in content creation tools such as Canva, Capcut, or similar design software.
• Strong organisational skills with the ability to manage multiple campaigns and projects simultaneously.
• Knowledge of consumer behaviour and digital consumer trends in Indonesia is a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline is preferred.

Responsibilities

• Develop and implement strategic digital marketing campaigns on Instagram & Facebook.
• Create engaging content including social media graphics, videos, and promotional materials.
• Manage and optimise social media accounts to increase followers, engagement, and brand loyalty.
• Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic.
• Plan and execute paid digital advertising campaigns on META ADS while monitoring budgets and maximising ROI.
• Analyse digital marketing metrics (CTR, CPM, CPA & ROAS), track campaign performance, and prepare regular reports with actionable insights.
• Stay current with digital marketing trends, tools, and best practices to keep Vitamate Indonesia competitive.

Skills

Social Media

Content Marketing

SEO

SEM

Analytics

META Ads

Canva

CapCut

English Proficiency

Indonesian Proficiency

Education

Bachelor's degree in Marketing

Tools

META Ads Platform

Job description

Vitamate Indonesia invites a talented Digital Marketing professional to join our Surabaya team. This full-time role focuses on creating and executing digital campaigns across Instagram and Facebook, boosting brand awareness and customer engagement in a competitive wellness market.

You will develop content, optimize SEO/SEM, monitor KPIs, and report insights. Fresh graduates are welcome; proficiency with Canva/Capcut and META ADS is preferred; Indonesian and English communication skills required.