Campaign Manager - D2C

Cheil Indonesia; Jakarta Pusat; On-site; IDR 300,000,000 - 520,000,000; Full time

Job summary

Cheil Indonesia is seeking a results-driven Campaign Manager to lead high-impact digital marketing initiatives for our D2C eCommerce platform in Indonesia. You will focus on revenue growth, conversion optimization, and seamless customer journeys across the full funnel.

You will shape data-driven campaigns, optimize performance, and uncover growth opportunities through experiments and insights, collaborating across commercial, merchandising, and regional/global teams to maximise ROAS and LTV.

Qualifications

• 5+ years in eCommerce marketing or digital campaign management.
• Strong CRO, UX/UI, and A/B testing expertise.
• Hands-on with GA, Adobe Analytics, Meta Ads, Google Ads, and CRM platforms.

Responsibilities

• Design and execute high-performing campaigns to reduce cart abandonment and improve AOV.
• Drive personalization across paid media, CRM channels, and on-site experiences.
• Align campaigns with campaigns, launches, and exclusive offers to maximize revenue.
• Partner to optimize paid media, retargeting, and SEO for better conversions.
• Build and run A/B testing roadmaps across landing, product, and checkout pages.
• Analyze KPIs daily/weekly/monthly and present actionable insights.

Skills

CRO

UX/UI principles

A/B testing

Google Analytics

Adobe Analytics

Meta Ads

Google Ads

CRM platforms

Stakeholder management

Project management

eCommerce marketing

Tools

Google Analytics

Adobe Analytics

Meta Ads

Google Ads

CRM platforms

Job description

We’re looking for a results-driven Campaign Manager to lead high-impact digital marketing initiatives for our Direct-to-Consumer (D2C) eCommerce platform in Indonesia. This role is focused on driving revenue growth, improving conversion rates, and delivering seamless customer journeys across the full funnel.

You’ll play a key role in shaping data-driven campaigns, optimizing performance, and unlocking growth opportunities through continuous experimentation and insights.

Key Responsibilities

• Design and execute high-performing campaigns aimed at reducing cart abandonment, increasing checkout completion, and improving Average Order Value (AOV).
• Drive personalization strategies across paid media, CRM channels (email, SMS, push), and on-site experiences to boost engagement and conversions.
• Align campaigns with key commercial moments (campaign periods, product launches, exclusive offers) to maximize revenue impact.

2. Performance Marketing & CRO Execution

• Partner with performance marketing teams to optimize paid media, retargeting strategies, and SEO for stronger conversion outcomes.
• Build and execute A/B testing roadmaps across landing pages, product pages, and checkout flows to continuously improve performance.

3. End-to-End Funnel Optimization

• Enhance the customer journey through conversion-focused tactics such as urgency messaging (limited-time offers, stock scarcity) and social proof (reviews, UGC).
• Leverage tools like heatmaps, session recordings, and funnel analysis to identify friction points and improve user experience.

4. Cross-Functional Collaboration for Growth

• Work closely with commercial, merchandising, and pricing teams to align campaign strategies with business goals and product priorities.
• Collaborate with regional/global stakeholders to adopt best practices from high-performing markets across SEA & Oceania.
• Monitor and analyze key KPIs (conversion rate, revenue per visitor, ROAS, customer LTV) on a daily, weekly, and monthly basis.
• Conduct deep-dive analyses on customer behavior and campaign performance to generate actionable insights.
• Present data-driven recommendations to stakeholders for ongoing optimization and budget allocation.

Requirements

• 5+ years of experience in eCommerce marketing, performance marketing, or digital campaign management.
• Strong expertise in Conversion Rate Optimization (CRO), UX/UI principles, and A/B testing methodologies.
• Hands-on experience with tools such as Google Analytics, Adobe Analytics, Meta Ads, Google Ads, and CRM/marketing automation platforms.
• Proven track record in a fast-paced, revenue-driven eCommerce environment with measurable business impact.
• Excellent project management and stakeholder management skills.