Digital Marketing Coordinator

LYD Group; Denpasar; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

LYD Bali Group is seeking a Digital Marketing Coordinator to bring our venues and brands to life across digital platforms. You will manage content creation, social media presence, and digital campaigns to drive awareness, engagement, and footfall in our Bali portfolio.

Ideal candidates have 2-3 years in digital marketing or related roles, with experience in hospitality or lifestyle sectors, and strong skills in Adobe Creative Suite, Canva, and analytics tools.

Qualifications

• Minimum 2-3 years of digital marketing or social media management experience.
• Experience in hospitality, F&B, lifestyle, or entertainment is preferred.
• Proficiency with Instagram, TikTok, and Facebook and their algorithms.

Responsibilities

• Create and manage content across multiple venues and brands.
• Plan, launch, and optimize paid social campaigns using Meta Ads Manager.
• Track performance with Google Analytics and optimize campaigns.
• Collaborate with operations, design, and management teams; cover events as needed.

Skills

Content creation

Social media management

Copywriting

Data-driven marketing

SEO basics

Google Analytics

Adobe Creative Suite

Canva

Communication skills

Team collaboration

Tools

Adobe Creative Suite

Canva

Meta Ads Manager

Google Analytics

Job description

About LYD Bali Group

LYD Bali Group is a hospitality and lifestyle group building iconic, service-led brands that respect local traditions. With a people-first culture, a passion for sustainability, and a strong bond with the local community, we are always raising the bar for hospitality in Bali and across South-East Asia.

The Role

As Digital Marketing Coordinator, you will be the creative and data-driven marketer who brings our venues and brands to life across digital platforms. You will manage content creation, social media presence, and digital campaigns to drive awareness, engagement, and footfall across our portfolio of venues in a dynamic hospitality environment.

What You’ll Do

Create & Manage Content

• Plan and manage a content calendar across multiple venues and brands simultaneously
• Craft strong copy that adapts tone and voice for different audiences and venues
• Produce photo, video, and visual storytelling content using tools such as Adobe Creative Suite, Canva, or equivalent

Run Social & Paid Campaigns

• Manage day-to-day activity across Instagram, TikTok, and Facebook, using platform algorithms and trends to keep content relevant and discoverable
• Plan, launch, and optimize paid social media campaigns through Meta Ads Manager
• Drive awareness, engagement, and footfall across our portfolio of venues

Track Performance & Optimize

• Use Google Analytics to monitor performance and turn insights into better campaigns
• Apply SEO best practices to improve online visibility
• Support email marketing activity using email marketing tools

Collaborate & Cover Events

• Coordinate with the operations, design, and management teams to align digital activity with promotions, events, and venue priorities
• Capture and support content during evenings, weekends, and event nights as required

What We’re Looking For

• Minimum 2-3 years of experience in digital marketing, social media management, or a similar role
• Experience in hospitality, F&B, lifestyle, or entertainment industries is preferred
• Proficiency in Instagram, TikTok, and Facebook, with a strong understanding of platform algorithms and trends
• Skills in content creation tools such as Adobe Creative Suite, Canva, or equivalent
• Experience with Meta Ads Manager and running paid social media campaigns
• Familiarity with Google Analytics, SEO best practices, and email marketing tools
• Ability to plan and manage a content calendar across multiple venues or brands simultaneously
• Strong copywriting skills with the ability to adapt tone and voice for different audiences
• Creative eye for photography, videography, and visual storytelling
• Good communication and collaboration skills to coordinate with operations, design, and management teams
• Ability to work in a fast-paced environment with flexible schedules
• Willingness to work evenings, weekends, and event nights when required

Why Join Us

• Shape the digital presence of some of Bali’s most iconic hospitality brands
• Work in a creative, fast-moving, people-first environment with real career growth
• Work across a diverse portfolio of venues and brands