Digital Marketing Associate - Southeast Asia (Contract Based)

Merck Life Science; Cikoko; On-site; IDR 752,149,000 - 1,146,132,000; Full time

Job summary

Merck Life Science invites a Digital Marketing Associate to lead engagement and lead-generation campaigns across Southeast Asia. Based in Malaysia, the role focuses on region-wide campaigns tailored to Singapore, Vietnam, Thailand, Indonesia, Malaysia, and the Philippines.

You’ll work with sales, product, and agencies to ensure campaigns align with GTM strategy and product launches. The ideal candidate has 2–5 years of hands-on digital marketing experience, strong localization instincts, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–5 years of hands-on digital marketing experience, specifically with engagement and lead-generation campaigns.
• Fluent English (professional working proficiency); additional SEA language skills are a plus.
• Practical experience with WeChat, Line, Zalo, Facebook/Instagram, in SEA contexts.
• Familiarity with social media management and scheduling tools and basic analytics platforms ( GA4, platform insights ).
• Strong analytical mindset; able to derive insights from campaign data and present clear recommendations.
• Collaborate cross-functionally with sales, product, and external agencies.
• Adaptable to a fast-paced, matrixed environment with regional nuances.

Responsibilities

• Plan, execute, and optimize engagement and lead-generation campaigns across SEA channels.
• Localize content and assets for SEA markets to maximize relevance and performance.
• Develop and manage campaign calendars, budgets, and A/B tests; monitor performance and optimize in real-time.
• Analyze campaign data, generate insights, and prepare regular performance reports with actionable recommendations.
• Collaborate with Sales, Product, and Agencies to align campaigns with GTM strategy and product launches.
• Maintain brand consistency and ensure compliance with regional advertising regulations.
• Manage setup and basic optimization of tracking (UTMs) and ensure data quality in analytics tools.
• Provide training and guidance to internal stakeholders on SEA social nuances and best practices.

Skills

Digital marketing

Campaign management

Analytics

Cross-functional collaboration

Localization

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

GA4

UTM tracking

Social media scheduling tools

Job description

Work Your Magic with us! Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

Who You Are

We are seeking a motivated Digital Marketing Associate to lead engagement and lead-generation campaigns across Southeast Asia. Based in Malaysia, the role focuses on platform-specific campaigns tailored to Singapore, Vietnam, Thailand, Indonesia, Malaysia and the Philippines. The ideal candidate has hands‑on experience with multi‑channel campaigns, strong localization instincts, and the ability to collaborate across sales, product, and agency teams.

Key Responsibilities

• Plan, execute, and optimize engagement and lead‑generation campaigns across SEA channels including:
  • WeChat (SEA variants)
  • Line (Singapore/Thailand/Indonesia)
  • Zalo (Vietnam)
  • Facebook/Instagram (regional and country pages)
  • LinkedIn
• Localize content and assets for SEA markets to maximize relevance and performance.
• Develop and manage campaign calendars, budgets, and A/B tests; monitor performance and optimize in real‑time.
• Analyze campaign data, generate insights, and prepare regular performance reports with actionable recommendations.
• Collaborate with Sales, Product, and Agencies to align campaigns with GTM strategy and product launches.
• Maintain brand consistency and ensure compliance with regional advertising regulations.
• Manage setup and basic optimization of tracking (UTMs) and ensure data quality in analytics tools.
• Provide training and guidance to internal stakeholders on SEA social nuances and best practices.

Required Qualifications And Skills

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience: 2–5 years of hands‑on digital marketing experience, specifically with engagement and lead‑generation campaigns.
• Language: Fluent English (professional working proficiency); additional SEA language skills are a plus.
• Channel Expertise: Practical experience with WeChat, Line, Zalo, Facebook/Instagram, in SEA contexts.
• Campaign Tools: Familiarity with social media management and scheduling tools and basic analytics platforms (GA4, platform insights).
• Data & Analytics: Strong analytical mindset; able to derive insights from campaign data and present clear recommendations.
• Collaboration: Demonstrated ability to work cross‑functionally with sales, product, and external agencies.
• Adaptability: comfortable working in a fast‑paced, matrixed environment; able to translate regional nuances into actionable plans.

What we offer:

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!