Senior Manager, Performance Marketing

Bank Saqu; Jakarta Pusat; On-site; IDR 480,000,000 - 720,000,000; Full time

Job summary

Bank Saqu is seeking a senior Performance Marketing Lead to drive growth across digital channels. You will own acquisition targets, build data-driven plans and collaborate with Brand, Product, Research, MarTech, and Analytics teams.

You will manage budgets across Google, Meta, TikTok, and Programmatic campaigns, optimize funnels, run A/B tests, and develop dashboards to inform leadership decisions. This role requires 8–10 years in digital marketing and strong analytical skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Economics, Statistics, Engineering, or related fields.
• 8–10 years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or Customer Acquisition.
• 3–5 years in a managerial or team leadership role.
• Experience managing multi-million-dollar or large-scale marketing budgets.
• Strong expertise in Google Ads, Meta Ads Manager, GA4, Firebase, AppsFlyer or Adjust, Google Tag Manager.
• Advanced analytical and data interpretation skills.
• Strong understanding of attribution modeling and marketing measurement.
• SQL, BI tools (Tableau, Power BI, Looker) are a plus.

Responsibilities

• A. Develop and implement performance marketing strategies aligned with growth objectives.
• B. Own customer acquisition targets across products and segments.
• C. Build data-driven growth plans to maximize volume, quality, and profitability.
• D. Identify new acquisition opportunities, channels, partnerships, and growth levers.
• E. Lead planning, execution, and optimization of digital campaigns across Google, Meta, TikTok, programmatic, and app campaigns.
• F. Manage marketing budgets to achieve acquisition and profitability targets; monitor performance and optimize.
• G. Define, track, and report KPIs including CPA, CAC, ROAS, CR, COC, LTV; develop dashboards and insights.
• H. Lead analytics and measurement improvements; ensure accurate tracking and attribution.
• I. Mentor and develop a high-performing team; establish objectives, KPIs, and development plans.
• J. Foster accountability, experimentation, and continuous improvement across marketing efforts.
• K. Collaborate with Brand, Product, Research, MarTech, and Analytics teams; present recommendations to senior leadership.
• L. Manage relationships with agencies, media partners, and external vendors.

Skills

Digital marketing strategy

Campaign optimization

Data-driven decision making

Leadership & people management

Budget management

Education

Bachelor's degree in Marketing, Communications, Business, Economics, Statistics, Engineering, or related fields

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Firebase

AppsFlyer

Adjust

Google Tag Manager

SQL

Tableau/Power BI/Looker

Job description

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment


• You enjoy doing purpose-led and meaningful work


• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet


• You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective)


• You always find a way to get things done without sacrificing the quality of your work, integrity, and values


• No task is off limits for you


• You are humble and prioritize the success of the team over your own with an eagerness to help those around you


• You don't shy away from challenges and can bounce back from setbacks


• We strongly encourage individuals with disabilities to apply. We believe in equal opportunity and strive to create an inclusive workplace where everyone can thrive.

What you’ll do and what success looks like in this role

A. Strategic Planning & Growth

• Develop and execute performance marketing strategies aligned with business growth objectives.


• Own customer acquisition targets across products and customer segments.


• Build data-driven growth plans to maximize volume, quality, and profitability.


• Identify new acquisition opportunities, channels, partnerships, and growth levers.

B. Performance Marketing Management

• Lead the planning, execution, and optimization of digital acquisition campaigns across Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Programmatic Display, App Campaigns and other digital channels.


• Manage and optimize marketing budgets to achieve acquisition and profitability targets.


• Monitor campaign performance and implement ongoing optimization initiatives.

C. Analytics & Performance Measurement

• Define, track, and report key performance metrics including CPA (Cost per Acquisition), CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), Conversion Rate, Cost per Conversion, Customer Lifetime Value (LTV).


• Develop dashboards and performance reporting for the related team.


• Generate actionable insights and recommendations from campaign and customer data.

D. Funnel & Conversion Optimization

• Analyze customer journeys and acquisition funnels to identify conversion opportunities.


• Lead A/B testing initiatives across creatives, landing pages, onboarding journeys, and campaign messaging.


• Collaborate with Brand, Product, Research, MarTech, and Business Analytics teams to improve conversion and user experience.


• Ensure accurate campaign tracking, attribution, and performance measurement.


• Manage marketing technology platforms including, Google Analytics 4 (GA4), Firebase, Google Tag Manager, AppsFlyer, Adjust .


• Drive continuous improvements in marketing measurement and attribution frameworks.


• Lead, mentor, and develop a high-performing performance marketing team.


• Establish team objectives, KPIs, and development plans.


• Foster a culture of accountability, experimentation, and continuous improvement.

G. Stakeholder Management

• Partner closely with Brand, Product, Research, MarTech, and Business Analytics teams.


• Present business performance, growth insights, and strategic recommendations to senior leadership.


• Manage relationships with agencies, media partners, and external vendors.

What Is Required and What We’re Looking For

• Bachelor's degree in marketing, Communication, Business, Economics, Statistics, Engineering, or related fields.


• Minimum 8-10 years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or Customer Acquisition.


• Minimum 3-5 years in a managerial or team leadership role.


• Experience managing multi-million-dollar or large-scale marketing budgets.


• Strong expertise in: Google Ads, Meta Ads Manager, Google Analytics 4, Firebase, AppsFlyer or Adjust, Google Tag Manager.


• Advanced analytical and data interpretation skills.


• Strong understanding of attribution modeling and marketing measurement.


• SQL, BI tools (Tableau, Power BI, Looker) are a plus.