Design Studio Social Media & Content Strategist

PT. Pillar Karya Kreasi; Denpasar; On-site; IDR 167,400,000 - 256,680,000; Full time

Job summary

PT. Pillar Karya Kreasi in Bali seeks a skilled Social Media Manager to plan content, shoot schedules, and grow all platforms. You will create content around interior design and renovations, capture at project sites, and ensure consistent branding.

The role requires hands-on ad management (Meta, TikTok, Google), data-driven optimization, and collaboration with design teams. If you have a strong portfolio and proven results, join our collaborative, no-drama team.

Qualifications

• Candidates must hold a Diploma or Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Plan project shoot schedules & content calendars for the company's social media.
• Generate content ideas around interior design, renovation, furniture, home tips, before-after transformations, project progress.
• Take photos and videos at project locations, showrooms, and warehouses.
• Edit content into engaging Reels, TikToks, and Instagram feed posts.
• Write captions and hashtags suitable for the target market.
• Schedule and upload content according to the set timeline.
• Monitor content performance (views, reach, engagement, followers, leads).
• Coordinate with the design and project teams to obtain the latest project materials.
• Research content trends and competitors in the interior industry.
• Maintain the consistency of the company's visual branding and communication.
• Social Media Management: Fully manage, operate, and grow all of the company's social media platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn, etc.).
• Paid Advertising: Plan, execute, and manage paid digital advertising campaigns across various platforms (such as Meta Ads, TikTok Ads, and Google Ads).
• Budget Management: Allocate, control, and optimize the digital marketing budget to ensure maximum ROI and cost-effective lead generation.
• Monitoring & Reporting: Continuously monitor campaign progress, analyze key performance metrics (reach, engagement, CPC, CTR, conversions), and generate weekly/monthly performance reports.
• Content Strategy: Develop and execute comprehensive social media strategies that align with the company's branding and marketing goals.
• Campaign Optimization: Conduct A/B testing on ads and organic posts, adjusting strategies based on data insights and audience behavior.
• Collaboration: Work closely with the design and project teams to ensure all content accurately represents our architecture, interior design, and construction projects.
• Trend Spotting: Stay up-to-date with the latest social media trends, algorithm changes, and digital marketing tools.

Skills

Portfolio crafting

Copywriting

Content planning

Analytics

Social media strategy

Team collaboration

Communication

Budgeting knowledge

Education

Diploma/Bachelor's in Marketing/Communications/Business

Tools

Canva

CapCut

VN

Adobe Premiere

Photoshop

Illustrator

Meta Business Suite

TikTok Ads Manager

Google Ads

Google Analytics

Job description

PT. Pillar Karya Kreasi in Bali seeks a skilled Social Media Manager to plan content, shoot schedules, and grow all platforms. You will create content around interior design and renovations, capture at project sites, and ensure consistent branding.

The role requires hands-on ad management (Meta, TikTok, Google), data-driven optimization, and collaboration with design teams. If you have a strong portfolio and proven results, join our collaborative, no-drama team.