Data-Driven Brand & Marketing Strategist

OTCA; Kota Malang ꦠꦸꦛꦩꦭꦁ; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

OTCA in Malang, Indonesia is seeking a Marketing Strategist to develop and execute marketing plans aligned with target audiences and business objectives. You will lead strategies across content, channels, campaigns, and journeys to optimize performance.

The role requires analyzing the marketing funnel, testing channels and CTAs, and delivering data-driven insights. You will collaborate with cross-functional teams to keep initiatives on track and support company goals.

Qualifications

• Diploma or bachelor's degree in Marketing, Business, Communication, Advertising, or a related field.
• 1–2 years of experience in marketing, digital marketing, campaign management, growth, content strategy, or related areas.
• Solid understanding of marketing funnels and customer journey mapping.
• Familiarity with content marketing, social media, and digital marketing fundamentals.
• Ability to build marketing plans and campaign calendars.
• Comfortable reading basic marketing metrics and working with spreadsheets.
• Strong cross team collaboration skills with the ability to keep timelines on track.

Responsibilities

• Develop and execute marketing plans and campaigns aligned with target audiences and business objectives.
• Daily tasks include building strategies across content, channels, campaigns, and customer journey,
• Analyze the marketing funnel to identify bottlenecks and opportunities for improvement.
• Develop and test channels, campaigns, calls to action, and marketing initiatives, then analyze performance
• Deliver data driven insights and recommendations.
• Collaborate closely with cross functional teams to ensure marketing initiatives stay on track and support broader business goals.

Skills

Marketing experience

Campaign management

Growth mindset

Content strategy

Digital marketing

Funnel analysis

Metrics & spreadsheets

Cross-team collaboration

Marketing plan development

Education

Diploma or Bachelor's degree in Marketing, Business, Communication, Advertising, or a related field

Job description

OTCA in Malang, Indonesia is seeking a Marketing Strategist to develop and execute marketing plans aligned with target audiences and business objectives. You will lead strategies across content, channels, campaigns, and journeys to optimize performance.

The role requires analyzing the marketing funnel, testing channels and CTAs, and delivering data-driven insights. You will collaborate with cross-functional teams to keep initiatives on track and support company goals.