CRM & Loyalty Program Manager (Automotive Technology)

Adecco Group; Indonesia; On-site; IDR 150,000,000 - 210,000,000; Full time

Job summary

Adecco Group is partnering with a leading digital consumer platform in Automotive Technology to recruit a CRM & Analytics Manager / CRM & Loyalty Program Manager. You will lead customer lifecycle management, loyalty initiatives, and analytics to optimise acquisition, engagement and retention across touchpoints.

The role requires deep CRM experience, data-driven decision making, and collaboration with Marketing, Digital, Product, and Technology teams to deliver customer-centric programs.

Qualifications

• Bachelor's degree; postgraduate qualifications or certifications are an advantage.
• 6–8 years in CRM, analytics, loyalty, or related disciplines.
• Experience in a people management or team leadership capacity.
• Strong background in CRM strategy, customer segmentation, lifecycle management, and campaign execution.
• Proven ability to leverage customer, digital, and transactional data to generate actionable commercial insights.
• Hands-on experience with CRM platforms, CDP solutions, marketing automation tools, BI platforms, and analytics solutions.
• Experience managing loyalty, retention, churn prevention, cross-sell, and reactivation programs.

Responsibilities

• Develop and execute CRM and customer lifecycle strategies to drive acquisition, engagement, retention, loyalty, and revenue growth.
• Lead customer data management and governance initiatives, ensuring a reliable and unified customer view across multiple touchpoints.
• Build customer segmentation and profiling frameworks using demographic, behavioral, transactional, and lifecycle data.
• Design, implement, and optimize CRM campaigns across onboarding, engagement, cross-sell, retention, loyalty, churn prevention, and reactivation programs.
• Manage loyalty programs and assess program effectiveness through customer analytics and performance measurement.
• Deliver customer insights and business recommendations through analytics, dashboard development, and reporting.
• Partner closely with Marketing, Digital, Product, Commercial, and Technology teams to drive customer-centric initiatives.
• Lead CRM capability development, marketing automation initiatives, and continuous process improvements.
• Manage and mentor CRM and analytics resources to ensure successful delivery of business objectives.

Skills

CRM strategy

Customer segmentation

Lifecycle management

Campaign execution

Data-driven insights

Marketing analytics

People leadership

Education

Bachelor's degree

Postgraduate qualifications / certifications

Tools

CRM platforms

CDP solutions

Marketing automation tools

BI platforms

Analytics solutions

Job description

Adecco is partnering with a leading digital consumer platform in the Automotive Technology (AutoTech) sector to identify a CRM & Analytics Manager / CRM & Loyalty Program Manager (Automotive Technology).

This is an exciting opportunity for a data-driven CRM professional to lead customer lifecycle management, loyalty initiatives, customer analytics, and personalization strategies. The successful candidate will play a pivotal role in driving customer acquisition, engagement, retention, and lifetime value through effective use of CRM, data, and insights.

Key Responsibilities

• Develop and execute CRM and customer lifecycle strategies to drive acquisition, engagement, retention, loyalty, and revenue growth.
• Lead customer data management and governance initiatives, ensuring a reliable and unified customer view across multiple touchpoints.
• Build customer segmentation and profiling frameworks using demographic, behavioral, transactional, and lifecycle data.
• Design, implement, and optimize CRM campaigns across onboarding, engagement, cross-sell, retention, loyalty, churn prevention, and reactivation programs.
• Manage loyalty programs and assess program effectiveness through customer analytics and performance measurement.
• Deliver customer insights and business recommendations through analytics, dashboard development, and reporting.
• Partner closely with Marketing, Digital, Product, Commercial, and Technology teams to drive customer-centric initiatives.
• Lead CRM capability development, marketing automation initiatives, and continuous process improvements.
• Manage and mentor CRM and analytics resources to ensure successful delivery of business objectives.

Requirements

• Bachelor's degree, with postgraduate qualifications or relevant certifications considered an advantage.
• 6-8 years of experience in CRM, Customer Analytics, Loyalty, Customer Experience, Marketing Analytics, or related disciplines.
• Prior experience in a people management or team leadership capacity.
• Strong background in CRM strategy, customer segmentation, lifecycle management, and campaign execution.
• Proven ability to leverage customer, digital, and transactional data to generate actionable commercial insights.
• Hands-on experience with CRM platforms, CDP solutions, marketing automation tools, BI platforms, and analytics solutions.
• Experience managing loyalty, retention, churn prevention, cross-sell, and customer reactivation programs.
• Industry experience within B2C environments such as Retail, E-commerce, Automotive, Financial Services, Telecommunications, or other consumer-focused sectors is highly preferred.