CRM & Loyalty Lead: Personalization, Growth & Retention

Fore Coffee; Jakarta Pusat; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Fore Coffee is seeking a CRM & Loyalty Lead to design and execute end-to-end lifecycle campaigns. You will build customer segmentation, manage the loyalty program, and partner with Brand and Commercial teams to deliver measurable business impact.

You will work with CRM/CDP platforms and marketing automation to personalize offers and communications, driving retention and repeat purchases across channels.

Qualifications

• Bachelor's degree or equivalent in marketing, business, or analytics.
• 3–5 years in CRM, loyalty, digital marketing, or customer experience.
• Experience in F&B, retail, e-commerce, or consumer tech is a plus.
• Strong understanding of customer lifecycle, segmentation, loyalty and retention.
• Comfortable with customer and transactional data and analytics.

Responsibilities

• Develop and execute CRM strategies across the customer lifecycle.
• Build segmentation frameworks based on behavior, frequency and spend.
• Maintain and improve loyalty program with measurable impact.
• Plan campaigns across app, email, push, SMS, and WhatsApp.
• Create personalized offers and journeys for segments.
• Analyze loyalty performance and report on key metrics.
• Collaborate with Brand, Commercial, Creative and Tech teams.
• Translate data into actionable business recommendations.

Skills

CRM strategy

Loyalty programs

Digital marketing

Customer experience

Data analytics

Behavioral segmentation

Education

Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field

Tools

CRM platforms

CDP

Marketing automation

Job description

Fore Coffee is seeking a CRM & Loyalty Lead to design and execute end-to-end lifecycle campaigns. You will build customer segmentation, manage the loyalty program, and partner with Brand and Commercial teams to deliver measurable business impact.

You will work with CRM/CDP platforms and marketing automation to personalize offers and communications, driving retention and repeat purchases across channels.