Creator Campaigns & Special Projects Lead

TikTok; Jakarta Pusat; On-site; IDR 279,000,000 - 558,000,000; Full time

Job summary

TikTok Local Services (TikTok GO) is seeking a Category Special Projects PIC to manage and execute creator campaigns, special projects, and vertical initiatives to boost creator activity and GMV across the platform.

You will define data-driven campaign strategies, design mechanics, and lead end-to-end delivery while collaborating with BD, Affiliate, Strategy, and Creator Management teams to ensure cohesive execution and impact.

Qualifications

• Minimum 4 years of experience managing end-to-end campaigns.
• Strong analytical thinking, business logic, and data interpretation skills.
• Good understanding of the e-commerce and affiliate industry landscape.
• High ownership mindset with strong agility and execution capability.
• Preferably experienced working with creators, influencers, or KOLs.
• Able to thrive in a fast-paced and resilient in navigating ambiguity and shifting priorities.

Responsibilities

• Strategy development: Define data-driven campaign strategies grounded in business context, creator segmentation, and GMV growth objectives
• Campaign design: Translate strategy into clear mechanics, incentive structures, and operational workflows to drive creator participation and performance
• Execution management: Lead end-to-end delivery of campaigns and special projects, ensuring high-quality rollout and cross-functional alignment
• Stakeholder alignment: Partner with BD, Affiliate, Strategy, and Creator Management teams to ensure cohesive execution and shared accountability
• Performance optimization: Drive improvements in creator activeness, content supply, and GMV through structured campaign execution
• Performance analysis: Evaluate campaign outcomes, identify key performance drivers, gaps, and optimization levers
• Continuous improvement: Refine strategy, design, and execution frameworks based on data insights

Skills

Campaign management

Analytical thinking

Business logic

Data interpretation

Ownership mindset

Job description

TikTok Local Services (TikTok GO) is seeking a Category Special Projects PIC to manage and execute creator campaigns, special projects, and vertical initiatives to boost creator activity and GMV across the platform.

You will define data-driven campaign strategies, design mechanics, and lead end-to-end delivery while collaborating with BD, Affiliate, Strategy, and Creator Management teams to ensure cohesive execution and impact.