CREATIVE DIRECTOR (TIKTOK FOCUSED - COSMETIC AND BEAUTY INDUSTRY)

PT. Mercier Estetika Internasional; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading beauty company in Jakarta Utara is seeking a Creative Director focused on TikTok. This role involves developing innovative strategies, supervising content creation teams, and analyzing performance metrics to align brand content with market trends. Ideal candidates should have 5 years of experience in creative leadership, particularly in the beauty industry, and a strong understanding of TikTok culture and trends.

Qualifications

• Minimum 5 years of experience in a creative leadership role.
• Proven background in the beauty and cosmetics industry is a plus.
• Excellent leadership and team management skills.

Responsibilities

• Supervise and mentor the content team.
• Analyze campaign performance and optimize content.
• Stay up-to-date with beauty and cosmetics trends.

Skills

Creative leadership

Content creation for TikTok

Team management

Trend analysis

Content planning

Tools

TikTok analytics

Content planning tools

Basic video editing

Job description

Overview

CREATIVE DIRECTOR (TIKTOK FOCUSED - COSMETIC AND BEAUTY INDUSTRY) — Develop and lead high-performing creative strategies specifically tailored for TikTok.

Responsibilities

• Supervise and mentor the Content Creator, Social Media Specialist, and Videographer teams.
• Translate viral trends into valuable brand content that aligns with marketing goals.
• Oversee content planning, concept development, and storytelling to ensure brand consistency and creative excellence.
• Work closely with marketing, product, and e-commerce teams to align content strategy with commercial targets.
• Analyze campaign performance, audience engagement, and TikTok algorithm changes to optimize content direction.
• Lead brainstorming sessions and maintain a creative, collaborative team culture.
• Stay up-to-date on beauty and cosmetics trends, competitor activities, and consumer insights.
• Ensure all content meets platform-specific requirements and brand guidelines.

Qualifications

• Minimum 5 years of experience in a creative leadership role, with a strong portfolio in TikTok content creation.
• Proven background in the body care, beauty and cosmetics industry is a plus.
• Deep understanding of TikTok culture, algorithms, audio trends, and visual styles.
• Excellent leadership and team management skills, with experience supervising content creators and production teams.
• Strong creative vision, with the ability to balance aesthetics and performance-driven content.
• Ability to spot viral trends early and repurpose them into strategic content ideas.
• Proficient in content planning tools, TikTok analytics, and basic video editing is a plus.
• Highly adaptable, innovative, and passionate about digital culture and storytelling.