Creative Director

PT Dream Dare Discover; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 1,500,000,000 - 2,400,000,000; Full time

Job summary

PT DREAM DARE DISCOVER (Zuma Footwear) seeks a Creative Director to lead the brand's vision across Brand, Marketing, Content, Campaigns, Retail Experience, and Product storytelling. You will partner with leadership and cross-functional teams to translate consumer insights into distinctive, culture-driven creative work that drives commercial impact.

Ideal candidates bring at least 7 years in Creative Direction, a strong portfolio across digital and social, and a talent for building

Qualifications

• Minimum 7 years of experience in Creative Direction, Brand, Creative Marketing, Advertising, Fashion, Lifestyle, FMCG, Retail, D2C, or related consumer industries.

Responsibilities

• Define and evolve the brand's creative direction and visual language.
• Lead creative direction across digital, social media, and campaigns.
• Collaborate with Product, Retail, and Marketing to ensure cohesive storytelling.
• Coach and grow a high-performing creative team and partnerships.

Skills

Creative direction

Brand storytelling

Digital & social

Leadership

Tools

Adobe Creative Suite

Figma

Job description

Lead the Culture. Shape the Brand. Create What’s Next.

ZUMA is not your average sandal brand. We are a bold, witty, expressive, and nostalgia-inspired lifestyle brand redefining what it means to wear comfort with attitude. We believe sandals are more than a product — they are a form of self-expression, a conversation starter, and part of everyday culture. As ZUMA continues to grow, we are looking for a Creative Director who can transform our brand ambition into a distinctive creative movement. This is not simply a role for someone who can make beautiful campaigns. We are looking for a creative leader, storyteller, culture observer, and brand builder who can connect culture, creativity, consumer behavior, content, product, and commercial impact into one powerful brand experience.

About This Role

As our Creative Director, you will own and elevate ZUMA's overall creative vision across Brand, Marketing, Content, Campaign, Retail Experience, and Product Storytelling. You will work closely with leadership and cross-functional teams to translate business objectives and consumer insights into creative ideas that are distinctive, relevant, culture-driven, and commercially powerful. You will lead the creative direction of the brand while building a strong creative culture within the organization.

Your mission: Make ZUMA impossible to ignore.

1. Brand & Creative Direction

• Define and continuously evolve ZUMA's creative direction and brand expression.
• Establish a strong and recognizable visual language and brand personality.
• Ensure consistency of brand storytelling across digital, retail, campaign, product, and communication channels.
• Develop creative concepts that strengthen ZUMA's positioning and emotional connection with consumers.
• Translate brand strategy into powerful creative narratives and executions.
• Protect and elevate ZUMA's brand equity as the company continues to scale.
• Ensure every campaign, product launch, and consumer touchpoint feels unmistakably ZUMA.

2. Creative Marketing & Content

• Develop big campaign ideas that are culturally relevant and highly shareable.
• Lead creative direction across Instagram, TikTok, social media, digital advertising, and other platforms.
• Turn consumer insights, trends, and cultural moments into compelling content.
• Provide creative direction for photoshoots, videos, campaigns, launches, and brand activations.
• Review and challenge creative outputs to ensure they meet ZUMA's quality and brand standards.
• Collaborate with KOLs, influencers, creators, and external creative partners.
• Ensure paid and organic content work together under one strong creative narrative.
• Balance creativity with performance, using data and consumer response to continuously improve our creative approach.

3. Product Storytelling & Collaboration

• Translate consumer insights and cultural trends into product storytelling opportunities.
• Collaborate on product concepts, collections, seasonal drops, and launches.
• Build compelling stories around new products and collections.
• Ensure product design, naming, packaging, campaign, and communication work as one cohesive story.
• Partner with Product, Merchandising, and R&D teams to create products people want to talk about and wear.
• Bring customer and community feedback into creative and product development discussions.
• Help turn product launches into cultural moments rather than simply product announcements.

4. Retail Experience

• Collaborate with Retail, VM, and Marketing teams to develop store visual direction, campaign rollouts, seasonal storytelling, visual merchandising concepts, in-store communication, music and atmosphere, product presentation, and brand activations.
• Make the ZUMA experience feel consistent and memorable — from someone's first digital interaction to their first visit to a ZUMA store.
• Set creative standards and raise the quality bar.
• Build a culture where bold ideas are encouraged and tested.
• Lead creative brainstorming and concept development.
• Coach team members to become stronger strategic and creative thinkers.
• Give clear, constructive, and actionable creative feedback.
• Build collaboration between Creative, Marketing, Product, Retail, and Commercial teams.
• Develop the team's capabilities, processes, and creative culture.
• Know when to push the team to think bigger and when to turn an idea into execution.

6. Creative & Commercial Thinking

• Understand how creative decisions influence brand awareness, engagement, traffic, conversion, campaign performance, product sell-through, consumer loyalty, and commercial growth.
• Be comfortable asking both: 'Is this idea exciting?' and 'Is this idea working?'

Who We're Looking For?

• A creative visionary who can also execute.
• A strong storyteller with excellent commercial instincts.
• Obsessed with culture, trends, design, fashion, music, digital communities, and consumer behavior.
• Able to understand Gen Z and Millennials without trying too hard to be 'cool.'
• Comfortable turning insights into big creative ideas.
• Naturally curious and constantly looking for what's next.
• Confident enough to challenge conventional thinking.
• Structured enough to turn big ideas into real execution.
• A strong communicator who can influence across functions.
• Passionate about building brands, not just producing campaigns.
• Comfortable working in a fast-moving, highly collaborative environment.
• Someone who believes 'good enough' is rarely good enough.

What Can You Bring?

Experience

• Minimum 7 years of experience in Creative Direction, Brand, Creative Marketing, Advertising, Fashion, Lifestyle, FMCG, Retail, D2C, or related consumer industries.
• Proven experience leading creative teams and large-scale creative projects.
• Strong portfolio demonstrating strategic thinking and outstanding creative execution.
• Experience developing brand campaigns from concept through execution.
• Experience working across multiple channels, particularly digital and social media.
• Strong understanding of consumer behavior, cultural trends, and digital content.
• Experience collaborating with Marketing, Product, Retail, Merchandising, and Commercial teams.

Skills

• Creative strategy and direction
• Brand storytelling
• Consumer and cultural insights
• Digital and social media
• Creative team leadership
• Presentation and communication
• Commercial and performance awareness
• Experience with tools such as Adobe Creative Suite, Figma, or other creative platforms is a plus.

What the success look like?

In this role, success means: ZUMA becomes a brand people recognize, remember, talk about, and want to be part of.

• A stronger and more distinctive ZUMA identity.
• Creative campaigns that generate attention and conversation.
• A stronger connection with Gen Z and Millennial consumers.
• Products with stronger stories and market relevance.
• A consistent brand experience across digital and physical retail.
• A high-performing creative team that continuously raises the bar.
• Creative work that delivers both brand love and business results.

Because we're building something different. At ZUMA, we don't believe creativity should be trapped inside a rigid corporate box. We believe in bold ideas, fast experimentation, unexpected collaborations, strong opinions, and real consumer connection. Here, weird ideas can become great ideas. And great ideas can become products, campaigns, communities, and culture. You will have the opportunity to work directly with leadership and influence the creative direction of a growing lifestyle brand — not simply execute someone else's vision. If you are looking for a role where your ideas can actually shape the brand, you'll have plenty of room to create at ZUMA.

PT DREAM DARE DISCOVER (Zuma Footwear) is a subsidiary group of PT Halim Jaya Sakti. A giant footwear company that produce more than a million pairs of footwear monthly, and has already known for its local brand ANDO