Creative Content Supervisor

PT Yupi Indo Jelly Gum; Jakarta Selatan; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT Yupi Indo Jelly Gum is seeking a dynamic content strategist to design and execute creative content aligned with brand positioning, marketing objectives, and target audiences.

You will lead and supervise the creation of engaging content across social media, websites, and campaigns, collaborate with Brand and Digital Marketing, manage production end-to-end, monitor performance, and refine tactics to boost engagement while meeting timelines and budgets.

Job description

Develop and execute creative content strategies aligned with brand positioning, marketing objectives, and target audiences.

Lead and supervise the creation of engaging content across digital platforms, including social media, websites, and marketing campaigns.

Manage the end-to-end content production process, from ideation and copywriting to visual design, video production, and publication.

Collaborate with Brand, Digital Marketing, and other cross-functional teams to ensure consistent brand messaging and creative execution.

Monitor content performance, analyze audience engagement, and recommend improvements to optimize campaign effectiveness.

Stay updated on social media trends, consumer behavior, and competitor activities to develop innovative and relevant content ideas.

Coordinate with creative agencies, content creators, influencers, and external vendors to ensure timely delivery and quality standards.

Supervise creative team members, manage content calendars, and ensure projects are completed within agreed timelines and budgets.

Yupi is a World-Class Gummy Candy producer, manufacturing broad-ranged superior quality Gummies with the highest international standards. We service many markets around the world.

Starting up as a joint venture with one of the leading Gummy Manufacturers in Europe, Yupi has been the market leader in gummy confectionery product in Indonesia since 1996 and the largest player in South East Asia.

Our products are distributed across the continents including Asia, North America, Australia, Europe and the Middle East.