Content Lead

Pocket Entertainment Corp; Jakarta Pusat; Presencial; IDR 600.000.000 - 1.000.000.000; Jornada completa

Descripción de la vacante

Pocket FM is seeking a Content Lead to drive the creative strategy, writing, and localization of Bahasa Indonesia serialized fiction for Indonesian audiences. You will oversee adaptation of English-language stories, ensuring natural dialogue, cultural relevance, and audience engagement.

You will manage a team of writers and editors, oversee story development across multiple series, and leverage AI tools and audience data to continuously improve content quality and performance.

Formación

• Proven fiction writing or screenwriting experience across serialized formats.
• Strong understanding of episodic storytelling: hooks, pacing, cliffhangers, character arcs.
• Experience localizing English content into Bahasa Indonesia beyond direct translation.
• Excellent Bahasa Indonesia writing/editing with strong English skills and cultural nuance.

Responsabilidades

• Lead creative strategy, writing, and editorial direction for Bahasa Indonesia serialized fiction.
• Oversee English-to-Bahasa Indonesia localization and adaptation while preserving emotional impact.
• Develop episodic storytelling with strong hooks and character development across multiple series.
• Manage writers, editors, and localization specialists, giving actionable feedback.
• Review scripts to improve dialogue, plot structure, and overall narrative quality.
• Implement AI-assisted writing workflows to speed production while maintaining quality.
• Analyze audience data and feedback to guide creative decisions and performance.

Conocimientos

Fiction writing

Editorial leadership

Localization

AI-assisted writing

Audience analytics

Educación

Bachelor's degree in communications or related field

Herramientas

AI tools (LLMs)

Content management systems

Descripción del empleo

Pocket FM is the world\'s largest audio-series platform, where powerful stories travel effortlessly across languages, cultures, and continents. From India and the US to Europe and beyond, we\'re redefining how stories are created, discovered, and experienced across the globe.

With one of the largest creator ecosystems in entertainment, Pocket FM is home to millions of listeners and an ever-growing catalog of original serialized content. We\'re building the future of storytelling by bringing together exceptional writers, creators, and creative leaders to develop stories audiences can\'t stop listening to.

About the Role

Pocket FM is seeking a Content Lead to drive the creative strategy, writing, and localization of serialized audio fiction for Indonesian audiences. This role will lead the adaptation of English-language stories into compelling Bahasa Indonesia content, ensuring strong storytelling, cultural relevance, and audience engagement.

You\'ll manage a team of writers and editors, oversee story development across multiple series, and use AI tools, audience data, and creative feedback to continuously improve content quality and performance.

We\'re looking for a hands-on creative leader with strong fiction writing and editorial experience, a deep understanding of episodic storytelling, and the ability to build scalable content workflows.

Responsibilities

• Lead the creative strategy, writing, and editorial direction for Pocket FM\'s Bahasa Indonesia serialized fiction across genres including romance, romantasy, fantasy, thriller, and drama.
• Oversee English-to-Bahasa Indonesia localization and creative adaptation, ensuring natural dialogue, cultural relevance, and preservation of the original story\'s emotional impact.
• Develop and improve episodic storytelling, including strong hooks, pacing, character arcs, cliffhangers, and emotional payoffs that drive audience retention.
• Lead, mentor, and manage writers, editors, and localization specialists, providing actionable creative feedback and maintaining high editorial standards.
• Review and refine scripts, identifying storytelling weaknesses and improving dialogue, plot structure, character development, and overall narrative quality.
• Implement AI-assisted writing, localization, and editing workflows to improve content quality, speed, and efficiency.
• Analyze audience engagement, retention metrics, and listener feedback to make data-driven creative decisions and improve story performance.
• Build scalable editorial processes, writing guidelines, story bibles, and quality-control systems to ensure consistency across series.
• Manage writing schedules, production deadlines, and script delivery across multiple active shows.
• Collaborate with Production, Product, Marketing, and other cross-functional teams to support content launches and ongoing performance optimization.
• Identify emerging storytelling trends, popular genres, and audience preferences to inform content selection and development in Indonesia.

Qualifications

• Proven experience in fiction writing, screenwriting, television writing, serialized fiction, audio storytelling, or other narrative-driven entertainment.
• Strong understanding of episodic storytelling, including narrative structure, pacing, cliffhangers, character development, and emotional engagement.
• Experience writing, editing, or developing fictional content, ideally in romance, romantasy, fantasy, thriller, drama, or similar genres.
• Experience creatively adapting or localizing English-language fictional content into Bahasa Indonesia, beyond direct translation.
• Excellent Bahasa Indonesia writing and editing skills, with strong English proficiency and an understanding of Indonesian cultural nuances and audience preferences.
• Experience managing and developing creative teams, including writers, editors, or freelancers, with responsibility for creative quality and performance.
• Hands-on experience using AI tools or large language models for writing, localization, editing, or content development.
• Demonstrated ability to use audience data, retention metrics, or qualitative feedback to make creative changes and improve content performance.
• Strong editorial judgment, with the ability to identify storytelling weaknesses and provide clear, actionable feedback.
• Experience managing multiple content projects, editorial workflows, and production deadlines in a fast-paced environment.
• Familiarity with Indonesian entertainment, digital fiction, television, streaming, or serialized storytelling platforms.
• Strong communication, collaboration, and organizational skills, with a passion for creating engaging fiction for Indonesian audiences.

You can get more updates, insights and everything behind the scenes at Pocket FM here - https://xtra.pocketfm.com/