Content Analyst

Vidio; Jakarta Pusat; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Vidio is seeking a data/insights analyst to drive content performance analysis and strategic recommendations. You will build dashboards, track metrics, and collaborate with content, marketing, and product teams to turn data into actionable guidance.

The ideal candidate will have strong SQL/BI tool skills, experience with Excel/Sheets, and a deep interest in streaming and digital media metrics.

Qualifications

• Bachelor's degree with analytical focus is required.
• Strong analytical skills and ability to turn data into recommendations.
• Proficient in Excel/Google Sheets; SQL or BI tools preferred.
• Understanding and interest in streaming, digital media, or entertainment metrics.
• Excellent communication, presentation, and organizational skills.

Responsibilities

• Analyze content performance, audience behavior, and platform trends to inform strategy decisions.
• Build and maintain recurring reports, dashboards, and performance tracking tools for management.
• Identify opportunities across release strategy, audience targeting, content gaps, and monetisation.
• Support forecasting, competitive analysis, and business case development for acquisitions and originals.
• Collaborate cross-functionally with content, programming, marketing, and product teams to translate insights into action.

Skills

Analytical skills

Excel

Google Sheets

SQL

BI tools

Tableau

Power BI

Looker

Streaming knowledge

Digital media experience

Communication skills

Presentation skills

Organizational skills

Education

Bachelor's degree in Data, Economics, Business, Management, Mathematics

Tools

Tableau

Power BI

Looker

Job description

• Analyze content performance, audience behavior, and platform trends to support programming and content strategy decisions
• Build and maintain recurring reports, dashboards, and performance tracking tools for management review
• Identify opportunities across release strategy, audience targeting, content gaps, and monetisation optimisation
• Support forecasting, competitive analysis, and business case development for acquisitions and original content
• Work cross-functionally with content, programming, marketing, and product teams to translate insights into action
• Bachelor's degree in Data, Economics, Business, Management, Mathematics and other relevant academic background with analytical focus
• Strong analytical skills with ability to turn performance data into actionable content recommendations
• Proficient in Excel/Google Sheets; SQL or BI tools (Tableau, Power BI, Looker) preferred
• Understanding and interest in streaming, digital media, TV, or entertainment content performance metrics
• Strong communication, presentation, and organizational skills in fast-paced environments