Community Engagement Officer - Sumatra

IM3; Sumatera Utara; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

IM3 in Indonesia seeks a Community Engagement Lead to build local relationships and drive on-ground activations for Home Business awareness, lead generation, and subscriber acquisition across FTTH and FWA. You will map communities, run events, educate residents about products, and collaborate with Circle Sales to optimize outcomes.

The role emphasizes hands-on execution, strong coordination, and the ability to convert engagement into measurable business results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
• 3–5 years of experience in community engagement, field marketing, event activation, partnership development, sales activation, or a related role.
• Experience in telecommunications, property, FMCG, or consumer services is an advantage.
• Experience managing field teams, activation partners, or community stakeholders preferred.
• Strong understanding of community engagement and on-ground activation.
• Ability to build relationships with community leaders, property management, and local partners.
• Experience planning events, product demonstrations, and referral or lead-generation programmes.
• Understanding of lead qualification, sales handover, and conversion tracking.
• Ability to monitor activity performance and prepare basic reports.
• Strong interpersonal and relationship-building skills.
• Persuasive communication and presentation skills.
• Proactive, hands-on execution and problem-solving.
• Commercial orientation and results-driven mindset.
• Strong coordination skills and adaptability to field-based work.

Responsibilities

• Identify and prioritize residential communities and stakeholders based on market potential.
• Build and maintain relationships with community leaders, residential management, and local stakeholders.
• Plan and execute on-ground activations, gatherings, door-to-door engagement, and product demonstrations.
• Educate residents about FTTH and FWA options, registration processes, and service availability.
• Develop lead generation initiatives and referral programmes with Circle Sales to support subscriptions.
• Establish mutually beneficial partnerships with residential communities and local organizations.
• Track activation results, participation, qualified leads, referrals, and conversions; report insights.

Skills

Community engagement

Field marketing

Event activation

Lead generation

Partnership development

Relationship building

Persuasive communication

Presentation skills

Problem solving

Commercial orientation

Coordination skills

Education

Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field

Job description

To develop local community relationships and lead community-based on-ground engagement activities that increase Home Business awareness, generate qualified leads, and support subscriber acquisition across FTTH and FWA. The role builds partnerships with residential communities and local stakeholders, drives product education and referral initiatives, and works closely with Circle Sales to convert community engagement into measurable business outcomes.

Scope of Work (SOW)

• Community Mapping & Prioritization — Identify and prioritize residential communities, housing complexes, property managers, resident associations, and local stakeholders based on Home Business market potential and service availability.
• Community Relationship Management — Build and maintain relationships with community leaders, residential management, property developers, and other relevant stakeholders to strengthen market access and engagement.
• On-Ground Activation & Engagement — Plan and execute community-based activations, resident gatherings, door-to-door engagement, product demonstrations, and promotional activities to increase product awareness and consideration.
• Product Education & Consumer Engagement — Communicate the benefits and suitability of FTTH and FWA to residents, helping them understand product options, service availability, and the registration process.
• Lead Generation & Referral Programmes — Develop community-driven lead generation initiatives, referral programmes, and local engagement activities in coordination with Circle Sales to support subscriber acquisition.
• Partnership Development — Establish mutually beneficial partnerships with residential communities, property management, and relevant local organizations to create sustainable acquisition channels.
• Performance Monitoring & Improvement — Track activation results, community participation, qualified leads, referral performance, and subscriber conversion; use insights to improve engagement effectiveness.

Requirements

Education and experience

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
• Minimum 3–5 years of experience in community engagement, field marketing, event activation, partnership development, sales activation, or a related role.
• Experience in telecommunications, property, FMCG, or consumer services is an advantage.
• Experience managing field teams, activation partners, or community stakeholders is preferred.
• Strong understanding of community engagement and on-ground activation.
• Ability to build relationships with community leaders, property management, and local partners.
• Experience planning events, product demonstrations, and referral or lead-generation programmes.
• Understanding of lead qualification, sales handover, and conversion tracking.
• Ability to monitor activity performance and prepare basic reports.
• Strong interpersonal and relationship-building skills.
• Persuasive communication and presentation skills.
• Proactive, hands‑on execution and problem‑solving.
• Commercial orientation and results‑driven mindset.
• Strong coordination skills and adaptability to field‑based work.